AOL Money & Finance

JustinTimberlake posts

Feed

If Justin Timberlake played Callaway clubs, would you?

Posted Nov 1st 2008 2:28PM by Zac Bissonnette (RSS feed)
Filed under: Marketing and advertising

In a press release, Callaway Golf (NYSE: ELY) announced that it has signed former NSYNC'er and current pop prince Justin Timberlake to an endorsement deal.

Timberlake, who currently hosts the PGA Tour's Justin Timberlake Shriners Hospitals for Children Open, will "play a full complement of Callaway Golf clubs, golf balls and will carry a bag branded with the Company's logo."

Financial terms of the deal were not disclosed, but here's my question: Would you -- would anyone? -- buy Callaway golf clubs because Justin Timberlake plays them? He may be one of the better celebrity hackers, but he's no Tiger Woods.

The endorsement deal will probably get Callaway's logo to show up in places you don't normally see it: US Weekly, People and PerezHilton. But are those really places Callaway will benefit from exposure?

Janet Jackson's breast is back in the news

Posted Sep 12th 2007 5:01PM by Zac Bissonnette (RSS feed)
Filed under: Television, Scandals, CBS Corp 'B' (CBS)

It's hard to imagine that regulators are still fretting over Janet Jackson's naked nipple more than three years later, but somehow this contretemps is still working its way through the courts.

According to The New York Times, CBS (NYSE: CBS) has asked a three-judge panel in a federal court to reverse a $550,000 fine levied on the company by the Federal Communications Commission for broadcast indecency. A lawyer for the company argued that CBS had taken steps prior to that 2004 Super Bowl to install an audio delay system to allow for the blocking of profanity, but did not yet have visual equipment set up to do the same thing.

Michael K. Powell, the FCC Chairman at the time of the stunt, had said that he and his family were outraged by the ""classless, crass and deplorable stunt."

Oh please! Janet Jackson's nipple was on television for half a second. We have daily coverage of violence on the evening news, often with graphic pictures of bloody corpses. We have exhaustive coverage of Larry Craig's footsie-playing in public restrooms, and there's even a reality show version of Lord of the Flies.

And we're still talking about Janet Jackson's nipple. CBS appears to be appealing the decision on purely symbolic grounds. The $550,000 fine is in no way material to such a large company, but they're standing up for some kind of principle, however obscure. That's a rarity in business these days.

Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 25, 2009: 06:29 PM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

WalletPop Headlines

AOL Business News

BioHealth Investor Headlines

Sponsored Links

Most Commented On (14 days)

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

  • My Portfolio
  • Create a New Portfolio

BloggingStocks Partners

More from AOL Money & Finance