Referring to his long-recommended position in YUM! Brands (NYSE: YUM), Louis Basenese exclaims, "I've spent 1,308 days tracking its price movements and written 11,239 words expounding its virtues."

Indeed, the associate Investment Director for The Oxford Club states, "If I could only recommend one stock to own for the next decade, hands down YUM! Brands would be the one."

"YUM! Brands, operator of KFC, Pizza Hut and Taco Bell, is quietly transforming itself into an international juggernaut. Today, roughly half of its operations and profits come from outside our borders. Tomorrow (okay, not that quickly, but soon), more than two thirds of its business will be based outside the United States.

"And the transition and timing couldn't be more perfect. More than half the word's investable market capitalization is now outside the United States. And that percentage keeps growing.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Ahhhh... Kentucky Fried Chicken from the Colonel. Then it became KFC. Now it's Kentucky Fried Chicken again. Any way you slice it, they have some awfully good chicken and the most delicious gravy ever. Please don't tell me how many calories I'm eating or whether I'm next on the heart attack list thanks to all the fat.

Kentucky Fried Chicken is one of multiple restaurants under the Yum! Brands (NYSE: YUM) umbrella, which also includes Pizza Hut, Taco Bell, and Long John Silver's. The menu has changed a bit over the years, but the mainstay of KFC will always be the chicken dinners. You can currently get your chicken in original or extra crispy. Or you can choose the more modern chicken strips or popcorn chicken.

Popeye's Chicken, owned by AFC Enterprises (NASDAQ: AFCE), refers to itself as "New Orleans Chicken." With over 1,900 stores open at the end of 2007, Popeye's provides a little more variety in addition to the standard chicken meals. Of particular interest are the "Louisiana Legends," which include Creole, Jambalaya, Etoufee, and Smothered Chicken.

For a true chicken experience, I think KFC is the way to go. But if you prefer to spice it up and get a little New Orleans style food with your chicken, Popeye's is your brand of choice!

Vote in our poll for KFC or Popeye's as your preferred brand, and let us know in the comments why you love it.

Yum! Brands (NYSE: YUM) reported Q1 numbers Tuesday after the bell, and the company came through with double-digit growth on the bottom line. Net sales increased 8%, and earnings per share, adjusted for special items, increased 19% to $0.42.

There's a lot of cool stuff in this report that shareholders will view in a positive light. The international story for Yum! is a good one, with operating profit for this part of the company increasing 18%. China continues to be a strong territory for the KFC, Taco Bell, and Pizza Hut brands -- as many have pointed out, Yum! is a great way to gain exposure to this market. And how about this -- management saw fit to buy back shares of the company to the tune of almost a billion bucks! That says something to shareholders, as does the increased guidance. Granted, Yum! upped the per-share expectation by only a couple of pennies to $1.87 (excluding items), but that's still the right direction, isn't it? Also, according to Briefing.com, the company beat Wall Street's expectations by two cents.

Yum!, which competes with McDonald's (NYSE: MCD), Burger King (NYSE: BKC), Wendy's (NYSE: WEN), and all manner of neighborhood eateries, needs to continue the good fight on the home front. It reversed a negative same-store sales trend this past quarter, but management must not rest on this nice stat -- Yum! must explore better marketing campaigns and branding tactics to keep the comps headed higher. Yum!'s stock is not far from a 52-week high, but I'm currently bullish on its prospects.

Disclosure: I own none of the companies mentioned here; positions can change at any time.

Yum Brands (NYSE: YUM) has an exciting new plan to revive its sagging KFC chain: moving the emphasis away from fried chicken.

Now wait a minute you say: How can Kentucky FRIED CHICKEN possibly re-invent itself as what CEO hopes will be a "nonfried chicken platform."

I doubt that it can, although I understand the temptation. Fried chicken has become synonymous with poor health and KFC has tried to change that image by changing its name from Kentucky Fried Chicken to KFC.

Does Yum really think people are that stupid -- or that KFC will be able to re-establish itself as something other than a fried chicken joint? What's the point of even trying? That is KFC's brand. If you want to make it into a non-fried chicken restaurant, why not just start a new chain?

The fact is that KFC will in all probability sink or swim as a fried chicken restaurant -- radical reinventions of brands that are synonymous with one product almost never work.

Yum is trying to turn hula hoops into Furby's.

Yum! Brands (NYSE: YUM) reported earnings last night, and while they weren't the stuff of bubble-like growth, I found them tasty enough. The top line grew by a tame 9% for fiscal 2007, while the bottom line expanded by a much healthier (did I actually use the word "healthier" in a post about Yum! Brands?) 15%, with earnings per diluted share rising to $1.68 versus $1.46 for fiscal 2006. You can thank growth in China, a lower tax rate, a reduction in share count due to buybacks, and that little thing that so many investors love but feels so un-American -- the weak greenback -- for the bottom-line performance.

I've never been to Taco Bell, there are no Pizza Huts in my area, and I only get KFC a few times a year (one of those times being Thanksgiving -- I kid you not, no turkey for me), but I think Yum! is an interesting company and its stock is one that long-term investors can feel comfortable looking at. In my opinion, its P/E is reasonable based on company guidance of $1.85 for 2008. In addition, operating cash flow for 2007 increased 20% to $1.6 billion.

Big caveat here is the dismal same-store performance experienced in the U.S -- system-wide comps were flat and company-wide comps declined 3%. Bad though that may be, I still have confidence in the value of the brands, and I believe that, in time, management will stumble upon new marketing campaigns to get the comps up. For now, investors can look positively upon the company's recent dividend history and the willingness of Yum! to purchase its own shares. With shares are off their highs and with the company's quarterly results of 44 cents per share beating analyst estimates yet again, you'll see why Yum! might indeed be worth a bit of diligence.

Saturday, I was honored to be a bridesmaid in one of my best friend's weddings. The day started at 8:00 a.m. with a hair appointment - following a late rehearsal-dinner night on Friday - and didn't conclude until exactly 2:02 a.m. Why do I remember the end time so well? Because if I'd only concluded all of the dancing, the drinking, and the well-wishing 3 minutes earlier, I would have made it to the Taco Bell drive-through in time for a very late-night snack, or what the Yum! Brands, Inc. (NYSE: YUM) unit calls the "fourth meal." I had to settle for a competitor that keeps its drive-through open 24 hours but doesn't offer 7-layer burritos.

Turns out I'm not the only one with a hankering for Taco Bell food. Its parent company, which also operates the KFC, Pizza Hut, and Long John Silver's brands, reported after the close that its third-quarter profit jumped 17% to $270 million, or 50 cents per share. This figure was a nickel above analysts' expectations.

Revenue rose 13% to $2.56 billion on a year-over-year basis, also exceeding the Street's consensus view (of $2.44 billion). Looking forward, YUM now expects to book full-year earnings results of $1.65 per share, a penny above analysts' estimates.

YUM! Brands (NYSE: YUM) implied volatility suggests flat earnings per share (EPS) risk:

YUM will report EPS after the close on October 8th. CIBC says "YUM's solid global portfolio leaves it on-track to meet annual guidance. We also look for a div and potential buyback increase in 2H07." YUM July option implied volatility of 34 is above its 26-week average of 27 and below a level prior to its previous EPS release in July according to Track Data, suggesting flat near term EPS risk.

Taser (NASDAQ: TASR) 81cents to $17.39 on more unconfirmed rumors of contracts wins:

Recent unconfirmed chatter is circulating about a French government win. TASR October option implied volatility of 64 is above its 26-week average of 55 according to Track Data, suggesting larger risk.

Daily options update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

For a sport that just a few years ago was the darling of the blue-chippers, NASCAR has suddenly found love as hard to come by as a meth-addled octogenarian. After Anheuser-Busch (NYSE: BUD) dropped its 25-year long title sponsorship of the race promoter's second-tier series, Subway seemed a lock to take it on.

Now comes news that the restaurant's ardor for the series has cooled, and NASCAR has been forced to revisit formerly spurned suitors such as KFC (NYSE: YUM), Allstate (NYSE: ALL) and Dunkin' Donuts (D'OH!).

Along with the decline in interest has come a drop in price. The value of the sponsorship, once thought to run $30 million a year, has been halved. NASCAR is not the only loser in that drop; the original price included a mandatory ESPN ad buy of around $10 million, a requirement that has been relaxed.

According to Michael Smith in the Sporting News, Subway balked at the lack of exclusivity, a constant source of tension in the race industry where teams, tracks, OEMs and suppliers are also hustling sponsorships for every nut, bolt and beer cozy in the paddock.

NASCAR fans skew 60-40% male, slightly above the U.S. average in the 35-44 year of age category. They are overrepresented in the lower income categories, which would dampen the interest of luxury product companies. One interesting statistic is its popularity among America's fastest growing minority -- Hispanic fans have grown from 3.6% to 8.6% in only a few years. So how about the Taco Bell series? Or The Chipotle (NYSE: CMG) 500?

Zale Corporation (NYSE: ZLC) September implied volatility Elevated at 38. ZLC, an operator of 2,300 retail jewelry stores, closed Monday at $22.02. Goldman Sachs says, "We are downgrading ZLC to Sell from Neutral as growing macro headwinds, management upheaval, and poor strategic positioning will likely further pressure earnings." Signet Group (NYSE: SIG), a specialty jewelry retailer, terminated merger talks with ZLC in June 2006. ZLC overall option implied volatility of 38 is above its 26-week average of 30 according to Track Data, indicating larger price risks.

YUM! Brands (NYSE: YUM) implied volatility Elevated into Analyst meeting. YUM closed Monday at $32.72. YUM will host investor meetings in Beijing on September 6-7. Smith Barney has a Buy rating and $38 price target on YUM. SBSH says "YUM's China business is material to the overall business TODAY, representing about 20% of company-wide revenue and 23% of profits." YUM overall option implied volatility of 31 is above its 26-week average of 24 according to Track Data, suggesting larger risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Yum Brands Inc. (NYSE: YUM) reported a better than expected quarter with the international division leading the way. U.S. sales were basically flat, but the international division drove revenues up 12% year-over-year, and earnings up 13%. The Street was expecting an 11% increase.

Yum Brands suffered a serious set back in the New York City market in late 2006 when a Taco Bell restaurant had an E.coli outbreak and over 70 patrons became ill. The Taco Bell/KFC brand suffered another setback when a television crew in New York City filmed rats running in and out of the restaurant. Yum Brands has certainly taken the steps to prevent either situation from ever happening again, but the public image perception will take more time to change.

Due to the two unfortunate situations, same-store sales for the quarter were a negative 3%, mostly attributed to Taco Bell's negative 7% sales growth. KFC and Pizza Hut posted positive same-store sales, not enough to offset Taco Bell's results though.

Yum has found its sweet spot in the international division. The company is on track to open up 800 new units overseas this year, 375 of those in China. The Chinese market has been quite receptive to the Yum brands of Taco Bell, Pizza Hut and KFC. The margins are as strong in the international markets and the room for aggressive growth is certainly prevalent.

Yum is executing on its strategy and should finish the year with earnings of $1.63 per share. For 2008 the company is endorsing $1.81-1.84. The upside to the numbers could come from the various concepts building strong same-store sales in the United States. The jury, however, is still out if the company's image has been re-built to the level it enjoyed before the nasty New York City incidents.

Georges Yared is the Chief Investment Strategist of Yared Investment Research.

In a perhaps somewhat misguided turn that could make carnivores out of the strictest vegetarians (I'm kidding, folks), animal-rights group PETA is considering signing the polarizing Paris Hilton as its latest spokeswoman.

Playing on the fact that the Hilton Hotels (NYSE: HLT) heiress and party girl is currently spending time behind bars, PETA officials hope Ms. Hilton grows to empathize with chickens and other animals who live out their days in cramped, confined spaces.

A PETA spokesperson told MSNBC's gossip columnist that "We're asking Paris to narrate our Kentucky Fried Cruelty video showing how chickens are routinely crammed into tiny cages and suffer broken wings and legs ... unlike inmates at the jail in L.A., these animals get no reprieve or medical treatment."

The group even has the tag line sewn up "KFC - that's not hot." My opinion? That's not creative, and the Yum! Brands (NYSE: YUM) chain should have nothing to worry about. While the ethical treatment of animals is an important issue, perhaps a more sympathetic, thoughtful spokesperson would better convey the severity of the problem. KFC officials say their chicken is purchased from suppliers such as Tyson Foods (NYSE: TSN) and Perdue Farms, which are all routinely monitored for animal welfare violations.

While Paris has yet to respond, PETA is encouraged by the precedent of Martha Stewart narrating an anti-fur video after her incarceration.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Yum! Analysts and investors alike eagerly gobbled up the first quarter earnings surprise for Yum! Brands (NYSE: YUM), sending the stock up 6%, to $66.91 as of late afternoon, an increase of $3.79. The shares were briefly over $69, an all-time high for the company. The 70 cents-per-share profit was a 14% increase from the year-ago quarter and six cents ahead of analyst consensus.

The favorable results are even more of a surprise given that Yum! has taken several hits with its brands this year, from a rat infestation at a combined Taco Bell/KFC restaurant in New York to a lawsuit over the E-coli outbreak of Q4 2006, and has yet to discover any benefit from the removal of trans fat at its KFC restaurants.

Despite all the world's concentration on the obesity epidemic, the rise in popularity of organic foods, and the general frowning-upon marketing of fast food and other unhealthy choices to children; it seems like a great time to be the owner of some fast food stock.

[Photo kanepsphotography.]

Arguably the most polarizing issue in American pop culture since Rachel and Ross, Sanjaya Malakar is loathed by millions, beloved by millions more, and ironically supported by Howard Stern and others hoping to summarily squash the six-seasons-old American Idol franchise in one fell swoop. But one thing is certain ... while the kid may not have the pipes of Melinda Doolittle, the charm of Chris Richardson, or the inventiveness of Blake Lewis, he is certainly a marketable commodity.

To this end, the president of KFC - a division of Yum! Brands (NYSE: YUM) - has made an offer to Sanjaya in an attempt to raise awareness of its KFC Famous Bowls. According to PostChronicle.com, a letter reportedly penned last week offers: "If you don a bowl hairdo during one of your next nationally televised performances, KFC will grant you a free lifetime supply of KFC Famous Bowls. We're sure America will be as 'bowled-over' by your take on this classic look as they are by our KFC Famous Bowls."

McDonald's Corp. (NYSE: MCD) announced today that it is working hard at establishing a greater union presence at some of its stores in China. This move comes following news a couple weeks ago that McDonald's, KFC, and Yum Brands Inc.'s (NYSE: YUM) Pizza Hut weren't paying their employees enough.

McDonald's isn't the first major U.S. company to feel the pressure to unionize. Last year Wal-Mart Stores Inc. (NYSE: WMT) allowed unions at each of its 62 stores in the country.

While public pressure definitely got turned up a notch with the recent pay allegations, McDonald's decision to allow a greater union presence is not just a reaction to this recent development. The company already has unions in place in some of its restaurants and has been working hard since last November at increasing the existence of unions in its restaurants across the country.

As a city dweller, believe me, I know. There are few things more disgusting than rats. I've dealt with rats in my parking garage where, much to our horror, we found evidence of rats rummaging around our Ford Taurus. When there was construction on my street, I was afraid to use the sidewalk at night for about six months one year for fear of having a furry rodent scurry across my shoes. Most recently, a soup kitchen and food pantry near my home suffered a rat infestation and had to shut down to clear the beasts out.

Rats are a fact of life in the city. As horrifying as each of these incidents were, they were eventually brought under control. The truth is, rats, cockroaches and other vermin can be controlled. And in a well-managed business or building, they should never get out of control.

That's why the recent, much-publicized rat infestation in a Greenwich Village KFC/Taco Bell (the restaurant chain is a division of Yum! Brands, Inc. (NYSE:YUM)) was so shocking. There probably are a few rats scurrying around in the sub-basements of many buildings in the city. But these rats were able to make it upstairs, in broad daylight. And so many of them! Some reports put the tally at dozens scurrying around.

For business owners, there are lots of lessons in this sorry tale. Here are a few of them -- followed by some rat-related information that may prove useful if you ever have to fight a rat infestation yourself:

Ignore a problem and it's bound to get bigger. As Michael Fowlkes wrote on BloggingStocks, the company initially deemed this a "temporary escalation" of what was previously understood to be a more ordinary rat problem.