Microsoft (NASDAQ: MSFT) has engaged investment bank Morgan Stanley (NYSE: MS) to help it unload digital agency Razorfish. Publicis (OTC: PGPEF) is looking for targets in the online ad space and could be a possible bidder.

Razorfish has been valued at $600 million to $700 million, based on a top line of approximately $400 million for its last fiscal year and peer margins of 12% to 13%. The company boasts 2,000 employees and clients that include Audi, Nike (NYSE: NKE) and Kraft (NYSE: KFT). Microsoft bought the company as part of a $6 billion deal to acquire aQuantive. At the time, Razorfish was known as Avenue A Razorfish, as the result of a merger sealed in the wasteland known as the "dotcom bust."

Food processor ConAgra (NYSE: CAG), whose products share space at the supermarket with Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), is down in Thursday's afternoon trading by over 6% as I write this. The company released earnings for the fourth quarter earlier this morning. Sales increased 8% according to the press release. Adjusted earnings from continuing operations came in at 41 cents per diluted share. This result benefited from an extra week.

The per-share profit compared very favorably to the 18 cents earned in last year's similar quarter. However, in terms of analyst expectations, the performance was relatively unimpressive. Earnings.com indicates that 41 cents is what the market was looking for.

Shares of Del Monte (NYSE: DLM) are up over 9% in early afternoon trading. And the volume is doing gangbusters business. The market is responding to the company's fourth-quarter results. The numbers did tell an overall fun story.

To begin with, revenues saw a big jump of 20%. As many news items have pointed out, price increases helped out. It should also be pointed out that the company's press release indicated that an extra week skewed things a bit. That's okay, though, it was still a good top-line performance. Earnings per share from continuing divisions came in at $0.35, which meant that Del Monte grew the bottom line by 75% (a couple elements affecting the perception of this profit expansion was a better tax situation linked to a positive change in California tax code and a $0.04 per-share transformation expense recorded in Q4 2008). Analysts said the company might earn $0.26 per share. That's a pleasant difference, isn't it?

In an interview with Reuters, Kraft Foods Inc. (NYSE: KFT) reported that it expects sales in China to gain 10% in 2009. "This is one of the times when I love being in the food business. This is a market that, whatever happens in the economy, people still eat. And we have a range of products to serve everybody's needs," explained Lorna Davis, the company's president of operations in China. "Opportunities here are just huge," she added.

The projected 10% sales growth for 2009 roughly corresponds with Kraft's 2008 sales results in China. The food firm plans to maintain its healthy pace of expansion by way of a 20% boost to advertising spending. "If you want to build your business here and you don't spend more than 10 percent of your total revenue on advertising, you are not going to grow," asserted Davis.

Heinz (NYSE: HNZ), whose supermarket colleagues include Kraft (NYSE: KFT) and Kellogg (NYSE: K), reported Q4 numbers earlier today. Can't say they were the stuff of a growth investor's dreams. Earnings per share came in at $0.55 versus $0.61 in Q4 of last year. The top line had trouble because of currency effects. Sales dropped over 5%. However, organic revenues increased over 5%. Unfortunately, volume decreased 2%. As can be seen, things aren't totally awesome at Heinz.

The company came in one penny ahead of expectations according to my earnings preview. Other sources say Heinz essentially met expectations. No matter what, management has its work cut it out for it in terms of offsetting currency woes and getting those volume stats on the rise.

Heinz (NYSE: HNZ) is set to report Q4 data before the opening bell on Thursday, May 28. How will the company do? And by that I mean, will it beat the earnings expectation?

In general, that's what the market looks for. Sometimes the market cares more about beating the analyst game than it does about profit growth. Might sound strange, but that's what you see from time to time. Of course, even when a company beats, it may not make much of a difference when it comes to price action (I'll get to that in the last paragraph).

I think Heinz will indeed beat on the bottom line. I'm going by recent history here. According to Earnings.com, Heinz is expected to report 54 cents per share tomorrow. The company went beyond the call in the first three quarters of its fiscal year. Why miss on the last quarter of the year? I think the trend is in on this one.

Campbell Soup (NYSE: CPB) served up a tasty broth of estimate-beating soup this past Friday. According to Trey Thoelcke's earnings preview, the market was looking for $0.42 per share and $1.8 billion in net sales. Well, according to Jon Ogg's coverage, Campbell delivered $0.48 per share and roughly $1.7 billion in net sales. So, revenues came in somewhat soft, but the bottom line was a success as far as Wall Street was concerned.

One thing Campbell investors want to look at is the gross margin. This metric tells you how the company is doing in terms of cost control. The press release stated that gross margin went up to an adjusted 40.3%. Last year at this time, management reported a gross margin of 38.6%. Pricing helped out, as well as efficiency initiatives. It's cool to see that Campbell can leverage price actions to propel its gross margin. It shows the power of its brand equity.

Hormel Foods (NYSE: HRL) hasn't been a bad stock. Its recent performance is firmly in the green. Shares of Hormel have increased in value by 8% year-to-date. Over the last six months, the stock is up by roughly 16%.

Now we come to the food entity's second-quarter report, which was issued on Thursday. Do the numbers indicate that the stock will continue to trend higher? Or is now the time to sell?

Along with the May flowers, the coming week will bring plenty more disappointing earnings reports. Analysts surveyed by Thomson Reuters anticipate that Archer Daniels Midland Co. (NYSE: ADM), CBS Corp. (NYSE: CBS), Cisco Systems Inc. (NASDAQ: CSCO), CVS Caremark Corp. (NYSE: CVS), Kraft Foods Inc. (NYSE: KFT), and Walt Disney Co. (NYSE: DIS) will all post lower earnings for the most recent quarter. American International Group Inc. (NYSE: AIG) and Sprint Nextel Corp. (NYSE: S) are expected to report losses.

But which companies are doing well? Here are a few reporting this week that analysts are optimistic about.

Procter & Gamble (NYSE: PG) might not have the best growth rates going these days, but truth be told, I thought the company's Q3 report was acceptable given everything that is going on.

Yes, sales declined by 8%, driven by currency effects. Organic sales, however, increased 1%. Earnings per share increased 2% to 84 cents. This beat Wall Street forecasts by four pennies according to this source.

Hershey (NYSE: HSY) did a good job in its first quarter of the year. The big confectioner said it earned $0.38 per share on an adjusted basis. According to this news article, that beat the analysts by three solid pennies.

Not only did the bottom line fare well, but the top line didn't do so badly, either. It increased well over 6%. Okay, that's not a rocketing growth rate, certainly, but all things considered, I think it was a decent performance. Hershey benefited from pricing strategies and the Easter holiday. If you ask me, I think the recent rally in the markets helped to bolster consumer confidence. That may have helped Hershey sell a lot of its candy. Management seemed pretty pleased with volume trends and the response to its marketing initiatives, judging by comments made in the release.

Analyst upgrades:

• Jefferies upgraded MICROS Systems (NASDAQ:MCRS) to Buy from Hold as it believes the company's cost cutting is running ahead of Street expectations. The firm raised its target on shares to $25 from $18.
  
• KeyBanc upgraded Cheesecake Factory (NASDAQ:CAKE) to Buy from Hold. The analyst believes companies will beat EPS estimates given lower commodity costs, focus on cost controls, and reduced drag of inefficient, new restaurants on unit level margins. Additionally, they believe reduced mortgage payments from refinancing will incrementally help traffic.
  
• Keefe Bruyette upgraded First Niagara (NASDAQ:FNFG) to Outperform from Market Perform on valuation following the company's Q1 results. The firm raised its target price to $15.
• American Electric Power (NYSE:AEP) was upgraded to Overweight from Neutral at JP Morgan.
  
• Royal Gold (NASDAQ:RGLD) was upgraded to Sector Performer from Sector Underperformer at CIBC and to Neutral from Underperform at Banc of America/Merrill.
  
• Micron (NYSE:MU) was raised to Overweight from Equal Weight at Barclays.

When we first noted a small-ish recall which were recalled yesterday and, at first blush, the alert looks as if it could be as widespread and enormous as the peanut butter recall (mollified a little by the fact peanuts are far more ubiquitous than pistachios). recall of canned pistachios early yesterday, it was limited to Kroger (NYSE: KR) and, frankly, made little in the way of waves. Later, the news began to hearken to the beginning of the peanut recall, in which I wondered how many foods could be impacted (oh, I had no idea!). The pistachio nuts' originator, Setton Pistachio of Terra Bella, Calif., decided to recall its 2008 crop after Kraft (NYSE: KFT) tested some of its pistachio-containing products and found "several types of salmonella." Where the possibly tainted pistachios ended up isn't clear, but Kraft pulled a trail mix with pistachios.

The nuts were sent in 1,000-pound and 2000-pound bags to wholesalers, who then parceled the pistachios further to redistribute them among retailers and manufacturers. As I wrote on DailyFinance, this is yet another example of a food industry that is built on logistics, not food; quality ingredients are marketing, not reality. Neither Kroger nor Kraft nor even (to point a finger at random) Unilever's Haagen-Dazs ice cream can trace to the individual farm the origin of all of their ingredients, no matter how many times the packaging mentions it.

It's further proof that food safety is not truly possible in the industry as it currently stands.

Supermarket staple ConAgra Foods (NYSE: CAG) reported earnings for the third quarter on Thursday. Wall Street was bullish on the company since the bottom-line performance beat the expectations of analysts. Shares of the stock closed up over 9% at the end of yesterday's trading session.

Sales increased slightly over 6% and net income came in at 40 cents per diluted share on an adjusted basis. That was good for an 18% growth rate on the bottom line. Market analysts were only counting on 36 cents per share. So, you can see why the market was excited.

Shares of General Mills (NYSE: GIS) are down over 9% in afternoon trading as of this writing. That's a pretty steep drop for a defensive name. The cereal maker's third-quarter report was the catalyst for the sell-off.

What happened?