Pepsi Bottling Group (NYSE: PBG), a beverage entity that competes with Coca-Cola (NYSE: KO) and Coca-Cola Enterprises (NYSE: CCE), reported Q2 earnings on Wednesday. Adjusting for a gain related to tax issues, the company earned 78 cents per share.

According to Trey Thoelcke's earnings preview, Pepsi Bottling Group was only supposed to make about 73 cents per share. So, management managed to beat Wall Street's projections. Unfortunately, management made the same amount of per-share profit in the year-ago period, so there wasn't any growth on the bottom line.

As can be seen, if Stifel Nicolaus turns out to be right, then traders might have a winning transaction on their hands. But one thing that must be remembered is the arbitrage game going on here. Pepsi wants to buy Pepsi Bottling Group. The latter is, of course, arguing for a higher purchase price.

It's bad enough that Coca-Cola (NYSE: KO) killed its C2 brand a few years ago -- I still have one memorial (empty) can I keep in my china cabinet for posterity. Now Coke Zero, the soft-drink behemoth's alternative for those of us that don't quite dig the Diet Coke taste, poses a "danger to health" in South America? What the what?

Yesterday, the Venezuelan government ordered Coca-Cola to pull the Coke Zero brand from the country's shelves, claiming unspecified health risks. The nation's health minister simply said that the zero-calorie fizzy drink "should be withdrawn from circulation to preserve the health of Venezuelans."

Brown-Forman (NYSE: BF.B), a distributor of alcoholic products, including the iconic Jack Daniel's brand, reported results for the fourth quarter on Wednesday. According to Reuters, Brown-Forman did all right for itself.

The top line saw a decline of 12%, but the bottom line did a lot better, coming in at 53 cents per share. It's not that the per-share profit generated was bigger than last year; it wasn't. But the 53 cents beat Wall Street's view on what the company was capable of delivering. The market thought that 49 cents would be the limit of Brown-Forman's success.

I've been pretty stunned by the rise in price. Usually, the stock is a sleepy thing that doesn't do much. Well, that's probably not entirely true, but if you've held the company in your portfolio as long as I've held it in mine, you know that it seems that way at least. I own Coke for the long-term because I love its dividend-paying characteristics. And I love its brand equity. I'm wondering, though, if Coke might make a good trade at the moment. Or, maybe I should start adding to my position before it takes too sharp a rise.

Dr Pepper Snapple Group (NYSE: DPS) popped open its first-quarter report on Wednesday (I bet you never read that pun before from a financial pundit covering a beverage concern!). On an adjusted basis, sales rose 4%. Management needed to adjust for the termination of a contract with Hansen (NASDAQ: HANS), as well as for currency effects. The company saw a drop in bottom-line income excluding items as earnings came in at $0.37 per share. This was $0.03 less than last year's performance.

However, Dr Pepper can feel happy about the fact that the company beat expectations. The market was only looking for $0.29 per share. How refreshing (yep, another pun)! Volumes did all right during the quarter.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) reported strong Q1 results easily beat expectations.
• Bank of America Corp. (NYSE: BAC) posted better-than-expected Q1 earnings, helped by home refinancing.
• Caterpillar Inc. (NYSE: CAT) reported its first quarterly loss since 1992 and cut its revenue outlook.
• Coca-Cola Co. (NYSE: KO) posted Q1 earnings that were in line with expectations, but shares fell.
• eBay Inc. (NASDAQ: EBAY) posted better-than-expected Q1 earnings despite a decline in sales.

Coca-Cola (NYSE: KO) reported first-quarter earnings on Tuesday morning. By the end of the day, the main enemy of PepsiCo (NYSE: PEP) was down 2.8% on better-than-average volume. Coke said that it earned 65 cents per share on an adjusted basis. According to Beth Gaston Moon's earnings preview, management met Wall Street's expectations.

So, right off the bat, you can see why the market wasn't so kind to Coke's shares. Meeting expectations isn't enough sometimes. But there are some other issues here, too.

Revenue was kind of soft, and a look at the statement of cash flows shows a decrease in money generated from operations. That number decreased over 20% to roughly $870 million.

I hope the following article out on Reuters isn't wholly accurate. I can see the logic of what's being reported, however. According to the item, Wal-Mart Stores, Inc. (NYSE: WMT) could be reducing the valuable real estate in its stores that is devoted to bottled water from popular brands. This includes The Coca-Cola Company's (NYSE: KO) Dasani and PepsiCo, Inc.'s (NYSE: PEP) Aquafina. This observation is being sourced to analyst Bill Pecoriello of ConsumerEdge Research. He believes that Wal-Mart might be trying to focus on the value consumer by offering more shelf space to generic brands.

The war between Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) is becoming as fierce as the fight between the two monsters in the classic Japanese flick War of the Gargantuas (don't tell me you don't remember that one!).

This time, the conflict is over the duo's respective sports drinks. According to Bloomberg, PepsiCo believes that Coke has been promoting its Powerade beverage by issuing false claims against PepsiCo's Gatorade.

From TheStreet.com Network

• Does Mark-to-Market Matter That Much?
• Leadership Matters: 'Less Worse' Ain't Bad

TheStreet.com's Jim Cramer says if you don't want to wait for a pullback, look abroad for the next leg or find values at home.

What do you do when everyone knows we have come up too far, too fast; no one knows who is actually buying; and we are going into earnings season?

What do you do when the animal spirits are taking up the market and yet other than a handful companies -- Research In Motion (NASDAQ: RIMM) (Cramer's Take), Xilinx (NASDAQ: XLNX) (Cramer's Take), Corning (NYSE: GLW) (Cramer's Take), Best Buy (NYSE: BBY) (Cramer's Take) and Taiwan Semi (NYSE: TSM) (Cramer's Take) -- almost all companies that have spoken during the "off-season" earnings reports have been dismal?

Yesterday was the first time I was home for the opening day of the tournament in five years. Know how many games I watched? Zero. Now how much of it I missed? Zero. Maybe it is because my Cincinnati Bearcats choked royally down the stretch and were left out of the NCAA and NIT, or maybe it is because I find college basketball a bit boring. Whatever the reason, I didn't watch and I didn't miss. Actually, let me couch that statement, I saw snippets of the Butler/LSU game as I waited for the FightBus to get its oil change at the dealership. Thing is, while I was glancing at the TV I saw in-game ads for VitaminWater and General Motors ... what happened to letting the game play? It reminded me of Wednesday night when I was watching my BlueJackets play. Fox Sports was showing the sponsored save of the game, and missed a goal by the Jackets!