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How long will the McCain, Obama 9/11 truce hold?

Today, we are taking a break from politics as usual, and that's a good thing.

Republican John McCain and Democrat Barack Obama have called a truce in their increasingly nasty and bitter campaigns to honor the victims of the 9-11 terrorist attacks seven years ago (my, how time flies). They are both scheduled to address a forum on public service being held in New York City, which will be covered by the cable news networks.

It is appropriate that the campaigns call off their attack dogs on the anniversary of the worst terrorist attack in U.S. history. Heck, this would have been a good idea anyway, even if 9-11 never happened. The campaign rhetoric has been at a boiling point. For instance, Obama had to defend himself against charges that he was using the phrase "lipstick on a pig" to insult McCain's running-mate Sarah Palin. I don't think it was sexist and MSNBC's Keith Olbermann pointed out that McCain used the same phrase to attack Hillary Clinton.

Continue reading How long will the McCain, Obama 9/11 truce hold?

Media World: NBC lucked out when Tom Brokaw 'volunteered' to host 'Meet the Press'

NBC News President Steve Capus and his boss at the General Electric Co. (NYSE: GE)-owned network, Jeff Zucker, are thanking their lucky stars that Tom Brokaw will be the interim host of "Meet the Press" through the November election.

Brokaw, who was anchor of "NBC Nightly News" for more than two decades, agreed to take on more duties at the network after chatting over a beer with Capus aboard an Amtrak train traveling from Washington to New York following Tim Russert's memorial service, according to the Washington Post. The 68-year-old Brokaw later called Capus to volunteer to temporarily take over "Meet the Press," the paper said. It was a no-brainer for NBC to take Brokaw up on his offer.

"Meet the Press" is a cash-cow for NBC, attracting well-heeled viewers eager to learn about the doings in Washington. Advertisers likely pay premium rates for 30-second spots on the program because it is so prestigious. It needs a host to fill Russert's role who has both name recognition and a reputation as a non-partisan straight shooter. Brokaw fits the bill on both accounts.

In fact, the 68-year-old native of South Dakota is such a good fit for the program that the network probably wishes he would take the job permanently, even though Brokaw apparently would prefer to spend his Sundays clad in waders at his Montana ranch fishing for trout. Odds are fairly good that Brokaw's tenure will extend beyond the election because finding the right host is not going to be easy.

Chris Matthews and Keith Olbermann of the MSNBC network are too partisan and grating to take over "Meet the Press." NBC's Andrea Mitchell and David Gregory are well-respected journalists but hardly household names. Look for them to try to land Katie Couric, whose future at the "CBS Evening News" is murky at best, or CNN's Wolf Blitzer or even Gwen Ifill of PBS.

General Electric's long-suffering shareholders are probably interested in the search as well. Any sale of NBC Universal would be easier knowing that one of its most visible shows is in good hands.

Media World: Bill O'Reilly's nasty war against General Electric

The feud between Fox News' Bill O'Reilly and MSNBC's Keith Olbermann has morphed from a sometimes amusing spat between cable news hosts to a clash of corporate titans.

As Howard Kurtz of the Washington Post notes, O'Reilly has attacked General Electric Co. (NWS: GE) Chief Executive Jeffrey Immelt for being "responsible" for the deaths of soldiers in Iraq because the MSNBC parent does a tiny amount of business with Iran which, apparently, is coming to an end. O'Reilly even sent a crew from "The O'Reilly Factor" to GE's annual meeting in Erie, Penn., to buttonhole Immelt and GE shareholders about the issue. One fund manager even called Immelt a "Benedict Arnold CEO" on the Fox program.

On his show, Olbermann often awards O'Reilly the title of "Worst Person in the World," a bit of shtick that's getting tiresome. Everything that O'Reilly says and does irritates Olbermann. Then again, so does Britney Spears.

But that's not the whole story. Fox News chief Roger Ailes warned NBC Universal head Jeff Zucker that "if Olbermann didn't stop such attacks against Fox, he would unleash O'Reilly against NBC and would use the New York Post as well," according to the Washington Post. This underscores the arguments of liberals and progressives that Fox and The Post are the winged monkeys of their corporate masters at News Corp. (NYSE: NWS). Fox, of course, denies Ailes threatened NBC.

The back and forth between the two media conglomerates shows that nerves are starting to get frayed and that life -- sigh -- is a lot like high school.

Continue reading Media World: Bill O'Reilly's nasty war against General Electric

Media World: Fox Business Network's boneheaded mistakes

Fox Business Network logoWow, the Fox Business Network hasn't even been on the air for a month, and its critics are already writing its obituary because the channel has made some boneheaded moves.

First, as Fox-hater Keith Olbermann noted, the News Corp (NYSE: NWS) channel did some "creative" editing of negative newspaper reviews and turned them into positive ones? Yesterday, Olbermann, the host of MSNBC's Countdown with Keith Olbermann, "awarded" network honcho Roger Ailes the title of "Worst Person in the World" because presumably mortal enemy Bill O'Reilly's evilness just wasn't up to snuff. This bit is part of Olbermann's shtick on his program which regularly outrages conservatives.

Of course, Ailes is far from the worst person in the world. At best, he and his boss Rupert Murdoch are in the top 10% of evil-doers, well behind the likes of Osama bin Laden, Iranian President Mahmoud Ahmadinejad and people who dress up their pets in Halloween costumes. But unlike many arch-villains, Ailes is a very creative and resourceful guy.

For instance, he's lined up Minyanville.com characters "Hoofy the Bull" and "Boo the Bear" to host a segment on the network's critically derided Happy Hour program. Is this idea going to win a Peabody? Of course not, but it's not the end of the world, either. Still, this feature wasn't a smart PR move, because it plays into the hands of Fox's many critics, including Joe Nocera of The New York Times, who have blasted the network for being too upbeat.

Continue reading Media World: Fox Business Network's boneheaded mistakes

NBC should promote Keith Olbermann to boost Nightly News

If General Electric Co. (NYSE:GE) really wants to boost the faltering ratings at NBC's "Nightly News with Brian Williams," it should bring in Keith Olbermann.

The host of MSNBC's popular "Countdown" show is far from traditional anchor material. He's loud, occasionally obnoxious and extremely In other words, he's interesting and people will watch him even if they don't agree with his political views.

Brian Williams doesn't have to be replaced; Olbermann would serve as a good counter-point to the affable anchor who was anointed by Tom Brokow as his successor. Maybe Olbermann can have a Lou Dobbs commentator role on the show. Something has to be done.

The worst kept secret in TV news is that NBC News plans to fire John Reiss as executive producer of the "NBC Nightly News with Brian Williams" because of declining ratings. That's not surprising. NBC needs to think outside the box -- the TV box that is -- to make the show more relevant. I know that's easier said than done but too much money is at stake for NBC not to take a chance.

NBC, Walt Disney Co. (NYSE:DIS) and CBS Corp. (NYSE:CBS) all count on the news shows to boost their bottom lines. The audience, though old and declining, is too big for advertisers to ignore at least for now.

Morning programs are a much bigger cash cow. That's why ABC was reluctant to send the popular Charles Gibson away from "Good Morning America." The network had little choice but to turn to the 63-year-old Gibson after "World News Tonight" anchor Bob Woodruff got seriously hurt in Iraq and Elizabeth Vargas got pregnant and decided to go on leave. Gibson turned out to be the right move because the program's ratings are surging.

Katie Couric was brought in with great fanfare by CBS and hasn't done much to boost the program's popularity. People seemed to like Bob Schieffer better. CBS brass says they are sticking by Couric, but I question how long that will go on. No one likes to be third in a three-way contest.

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S&P 500-11.271,087.24

Last updated: November 12, 2009: 09:32 PM

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