Leggo my Eggo. No, seriously! There's a shortage on the familiar brand of frozen waffles, spurred by problems at Kellogg (K) bakeries in Atlanta and Rossville, Tennessee. The former plant saw flooding last month and had to halt production, while the Tennessee location needs extensive repairs, which has shut down several lines for the time being.

There will be a shortage of the baked good through 2010, according to reports from the cereal giant. Other Eggo-branded products, such as syrup, pancakes, and other breakfast items, will be impacted as well.

Consumer spending had its largest fall this year, thanks to the end of the "Cash for Clunkers" program. And, incomes were flat. No change to the money coming in and a drop in the cash going out translates to an impediment to economic recovery.

In September, consumer spending fell 0.5%, the first decline in five months and the worst in nine. Wages and salaries dropped 0.2%, effectively offsetting the 0.2% up-tick in August. The economy did grow in the third quarter of 2009, hinting that the worst recession in 70 years may be coming to a close, but the tough September suggests we still have some work in front of us.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aflac Inc. (NYSE: AFL) reported strong Q3 results, declared a dividend, and offered guidance for Q4.
• Avon Products Inc. (NYSE: AVP) Q3 earnings slumped and revenue was hurt by currency translations.
• BP (NYSE: BP) shares leaped higher after it reported better-than-expected quarterly earnings.
• Daimler AG (NYSE: DAI) reported that it returned to profitability in Q3 but warned of decreasing revenue.
• General Dynamics Corp. (NYSE: GD) Q3 earnings beat expectations and it lifted its earnings outlook.
• Hershey Co. (NYSE: HSY) posted strong Q3 earnings and expects full-year earnings ahead of forecasts.

Analyst upgrades:

• Toll Brothers (NYSE: TOL) was upgraded to Buy at Citigroup. The firm views the recent sell-off in home building stocks as a buying opportunity and thinks Toll Brothers offers the best risk/reward in its coverage universe. Citi keeps a $23 price target on the stock.
• Kellogg (NYSE: K) was upgraded to Buy from Hold at Citigroup following the Q3 results, as it believes the company's reduced spending and share buyback will serve as catalysts. The firm raised its price target on shares to $63 from $50.
• Rogers Communications (NYSE: RCI) and Telus (NYSE: TU) were upgraded to Outperform from Sector Perform at RBC Capital, which said the CRTC unexpectedly denied Globalive's wireless application. The analyst said Globalive was potentially the biggest of new wireless competitors and the decision removes a big threat to the group. Rogers price target was raised to $40 from $33; Telus to $44 from $36.
• Stanley (NYSE: SXE) was upgraded at Wells Fargo to Outperform from Market Perform after the company reported better-than-expected Q3 results and raised its FY10 guidance.
• Texas Instruments (NYSE: TXN) was upgraded at Bernstein to Outperform from Market Perform. The analyst believes Texas Instruments' core business earnings power is underappreciated and valuation is attractive. Target raised to $30 from $28.

Kellogg Company (NYSE: K) didn't need a hearty breakfast to get its stock going today (although I'm sure it had one anyway). All it needed was a reasonably healthy earnings report. Judging by how the stock is performing, I think the company got one.

For the third quarter, Kellogg saw flat sales growth. However, take out currency effects and acquisitions, and you've got a 3% expansion rate on the top line. Well, that isn't so robust, either, but let's head to the bottom line. Earnings per share came in at 94 cents, representative of a 6% increase. Not so bad, and according to Mark Fightmaster's preview, that was a dime better than what analysts wanted to see.

Before the market opens on Thursday, October 29, cereal producer Kellogg (NYSE: K) will release its third-quarter earnings. Analysts expect the company to earn 84 cents per share in the quarter, with revenue of $3.28 billion.

In the second quarter, Kellogg saw its profit increase 13%, which gave the cereal thriller reason to up its full-year forecast. Before the second-quarter report, Kellogg expected high single-digit-percentage growth for 2009; however, this was upped to 8% to 10% following the strong second quarter. In addition, Kellogg believes it will save $1 billion annually by the end of fiscal 2011. This money will then be reinvested into advertising, which could lead to more money for the company.

Campbell Soup (NYSE: CPB), a familiar name at the supermarket, reported Q4 earnings on Friday. The top line wasn't so hot as sales declined 11%. There were a few factors to consider with that decline, including currency translation and the issue of there being an extra week in the previous year's comparable quarter. I'm pretty satisfied with the context management provided for the challenged revenue. Also, sales essentially matched expectations, according to our earnings preview, which isn't so bad. The bottom line, however, deserves more than a passing grade. Adjusted earnings per share from continuing operations increased 15% to 30 cents, beating estimates by four pennies.

I like it. Furthermore, I enjoyed that adjusted per-share profit for the full fiscal year also beat forecasts. And you should take a look at the adjusted gross margin for both the quarter and the 12-month period. Campbell's management was able to expand the metric, a feat indicative of efficiencies and pricing strategies, according to the press release.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Amgen Inc. (NASDAQ: AMGN) reported strong Q2 earnings thought revenue fell but beat analysts' estimates.
• Colgate-Palmolive Co. (NYSE: CL) beat Q2 earnings estimates but revenue suffered from currency effects.
• Dow Chemical Co. (NYSE: DOW) reported a drop in Q2 revenue and a net loss on restructuring charges.
• Eastman Kodak Co. (NYSE: EK) posted a deeper-than-expected Q2 net loss as sales plunged.
• Exxon Mobil Corp. (NYSE: XOM) reported its lowest quarterly profit in years, well short of expectations.

Kellogg (NYSE: K), the famous cereal concern that competes with General Mills (NYSE: GIS), distributed a box of Q2 earnings to the market yesterday. Were they as nutritious as one of the company's breakfast foods?

Everything turned out all right for shareholders. Sales weren't so hot: the top line decreased 3% on dollar pressures. Earnings per share saved the day, coming in at 92 cents, good for a 12% increase. The income amount also beat expectations by a very significant margin. Analysts wanted to see at least 83 cents for per-share profit, according to Earnings.com.

Minneapolis-based General Mills Inc. (NYSE: GIS), the largest maker of breakfast cereal in the U.S., is scheduled to discuss its fiscal 2009 fourth-quarter and full-year results tomorrow morning in a conference call at 8:00 AM ET. You can catch the live webcast of the call on the company's website.

For the quarter in which General Mills sold part of its frozen bread dough business and introduced additional gluten-free cereals, analysts polled by Thomson Reuters expect the food maker to report earnings of $0.80 per share, which is 8.8% higher than in the same period of the previous year. Revenue for the quarter is expected to be 6.4% higher to $3.7 billion. The company, whose brands also include Pillsbury, Green Giant, and Haagen-Dazs, topped earnings estimates in four of the five past quarters, but fell short by 8 cents per share in the third quarter.

Food processor ConAgra (NYSE: CAG), whose products share space at the supermarket with Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), is down in Thursday's afternoon trading by over 6% as I write this. The company released earnings for the fourth quarter earlier this morning. Sales increased 8% according to the press release. Adjusted earnings from continuing operations came in at 41 cents per diluted share. This result benefited from an extra week.

The per-share profit compared very favorably to the 18 cents earned in last year's similar quarter. However, in terms of analyst expectations, the performance was relatively unimpressive. Earnings.com indicates that 41 cents is what the market was looking for.

Heinz (NYSE: HNZ), whose supermarket colleagues include Kraft (NYSE: KFT) and Kellogg (NYSE: K), reported Q4 numbers earlier today. Can't say they were the stuff of a growth investor's dreams. Earnings per share came in at $0.55 versus $0.61 in Q4 of last year. The top line had trouble because of currency effects. Sales dropped over 5%. However, organic revenues increased over 5%. Unfortunately, volume decreased 2%. As can be seen, things aren't totally awesome at Heinz.

The company came in one penny ahead of expectations according to my earnings preview. Other sources say Heinz essentially met expectations. No matter what, management has its work cut it out for it in terms of offsetting currency woes and getting those volume stats on the rise.

Heinz (NYSE: HNZ) is set to report Q4 data before the opening bell on Thursday, May 28. How will the company do? And by that I mean, will it beat the earnings expectation?

In general, that's what the market looks for. Sometimes the market cares more about beating the analyst game than it does about profit growth. Might sound strange, but that's what you see from time to time. Of course, even when a company beats, it may not make much of a difference when it comes to price action (I'll get to that in the last paragraph).

I think Heinz will indeed beat on the bottom line. I'm going by recent history here. According to Earnings.com, Heinz is expected to report 54 cents per share tomorrow. The company went beyond the call in the first three quarters of its fiscal year. Why miss on the last quarter of the year? I think the trend is in on this one.

Campbell Soup (NYSE: CPB) served up a tasty broth of estimate-beating soup this past Friday. According to Trey Thoelcke's earnings preview, the market was looking for $0.42 per share and $1.8 billion in net sales. Well, according to Jon Ogg's coverage, Campbell delivered $0.48 per share and roughly $1.7 billion in net sales. So, revenues came in somewhat soft, but the bottom line was a success as far as Wall Street was concerned.

One thing Campbell investors want to look at is the gross margin. This metric tells you how the company is doing in terms of cost control. The press release stated that gross margin went up to an adjusted 40.3%. Last year at this time, management reported a gross margin of 38.6%. Pricing helped out, as well as efficiency initiatives. It's cool to see that Campbell can leverage price actions to propel its gross margin. It shows the power of its brand equity.

Shares of General Mills (NYSE: GIS) are down over 9% in afternoon trading as of this writing. That's a pretty steep drop for a defensive name. The cereal maker's third-quarter report was the catalyst for the sell-off.

What happened?