GE's machines show up everywhere, including airport security checks. In a more security aware world it's no surprise many companies are making security equipment, GE included. High profile sites online have seen posts commenting on GE's 'puffer' machine through which passengers are being blown with air to dislodge particles for security analysis in airports.

Sadly, the 'puff' of air is not unlike the 'slight discomfort' of a dental pick for most people. It hurts the exposed skin. Now add to that the discomfort for many of standing in a closed-off contraption of a machine. Many people who have experienced the 'puffer' are talking loudly and trying to spread the word around. Microsoft Executive Kim Cameron is one of them. Since she experienced one, the sight of the GE logo has been enough to turn her off from buying anything branded GE, a perfectly Pavlovian response to the painful air puffs.

One person won't sink GE's brand, but the story has popped up on a few high profile sites. Will people come to associate GE with the activities of airport security? After all, what company wouldn't want to be associated with pat downs and long waits in long lines?