The conventional wisdom is that consumer spending is what drives the U.S. economy. And consumer spending arises out of consumer confidence. Unfortunately, the signals along the road to economic recovery are mixed, what with the rising GDP growth and the dismal unemployment numbers. Its enough to leave investors scratching their heads. What barometers of consumer confidence will the coming week bring?

The TIPP Economic Optimism Index for November is scheduled for Tuesday, and the University of Michigan Consumer Sentiment Index for November is due out Friday.

Consumers are finally spending more, with September posting the first gain in more than a year. The International Council of Shopping Centers and Goldman Sachs (NYSE: GS) found that retail sales inched 0.1% higher last month. It doesn't seem like much, but a gain when you anticipate a fall is good news magnified. But, it came at the expense of great deals and other tools to entice somewhat hesitant customers into stores.

Kohl's (NYSE: KSS) and Limited Brands (NYSE: LTD) reported sales increases in September for stores open more than a year. J.C. Penney (NYSE: JCP), Macy's (NYSE: M) and Target (NYSE: TGT) posted declines, but they were better than expected. Delayed school openings thanks to a late Labor Day helped push to September sales that might have occurred in August otherwise.

Of course, all eyes are on the coming holiday season. The National Retail Federation forecasts U.S. consumer spending of $437.6 billion – up only slightly from $433.7 billion four years ago. So, we still have a lot of ground to make up before we can celebrate a recovery. As long as the situation is staying steady, though, we'll at least have a solid starting point.

Dress Barn (NASDAQ: DBRN), a retailer that specializes in casual fashion, issued results for the fourth quarter on Wednesday after the bell. Net sales increased 4%, and adjusted income came in at 39 cents per diluted share versus 34 cents per diluted share one year ago.

The growth rates weren't all that notable, but Dress Barn, which counts Kohl's (NYSE: KSS) as a colleague, beat estimates, according to Reuters. The call was for 37 cents per share. The top line essentially met expectations.

Earlier this week, Kohl's (NYSE: KSS) issued its August sales report. Kohl's hasn't been on my list of potential buys, but like I said back in May, the stock has been technically strong. I wanted to check back in with the retailer to see how things are going.

According to the press release, total net sales increased 4.8%. We don't care too much about total sales, though. We want to know what the same-store sales say about the company. That stat is way more vital for this sector. Unfortunately, comps were up a pitiful 0.2% last month, and they declined by 2.7% for the year-to-date period.

Collective Brands (NYSE: PSS), which owns the Payless shoe store, issued its Q2 release after the bell on Wednesday. Earnings per share took a significant dive once you made some adjustments for last year's results. They came in at 29 cents per share, a decrease of over 40%. Net sales went down over 8%.

On the surface, the news isn't good -- and it gets worse. As we all know, every investor has to play the earnings game with Wall Street. Collective Brands lost the good fight. The market was looking for 33 cents per share, according to Earnings.com. Coming in four pennies short is about as comfortable as wearing sneakers two sizes too small. Shares of Collective Brands were punished in the after-hours' session, with investors bidding the stock down by close to 7% at one point, though it later recovered.

This is probably you're last chance to snap-up some shares of Kohl's at a reasonable P/E.

Hence, I'm Reiterating my Buy rating for Kohl's Corp. (NYSE: KSS), first recommended on April 28, 2009 at a price of $43.82. If you bought Kohl's then, you're up about 20%.

When I wrote about The TJX Companies (NYSE: TJX) back in November of last year, I was clearly bearish. Hey, things seemed a lot tougher back then, and the frugal consumer was putting a ton of pressure on retail prices. Now, though, after checking out the company's second-quarter report, I find myself losing some of my negative thoughts about it.

According to the press release, sales increased 4% and earnings per diluted share from continuing operations expanded by 27% to come in at 61 cents. This was a penny better than market expectations, according to Earnings.com.

JCPenney (NYSE: JCP), a mall retailer that competes with Macy's (NYSE: M), Sears Holdings (NASDAQ: SHLD), and Kohl's (NYSE: KSS), reported Q2 earnings on Friday. How were they? They were exactly how you'd expect them to be in this environment: not so good.

Net income did beat expectations, though. According to Bloomberg, the company made 0 cents per share, but that was enough to win the analyst game since the call was for a loss of a penny per share. Total sales, however, decreased almost 8%, and same-store sales plunged well over 9%.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Applied Materials Inc. (NASDAQ: AMAT) posted better-than-expected Q3 results, sending shares higher.
• AutoDesk Inc. (NASDAQ: ADSK) reported better-than-expected Q2 earnings, sending shares higher.
• Blockbuster Inc. (NYSE: BBI) had another disappointing quarter as same-store sales declined.
• CIT Group Inc. (NYSE: CIT) delayed its Q3 report due to ongoing debt restructuring and a possible bankruptcy.
• Dr Pepper Snapple Group Inc. (NYSE: DPS) Q2 earnings came in well ahead of Wall Street expectations.

Retail giant Kohl's (NYSE: KSS) reported second-quarter earnings this morning, saying they fell 3% due to higher expenses. Despite the drop, KSS managed to top expectations with the latest results.

KSS pulled in 75 cents per share for the quarter, a penny better than what the Street expected. Quarterly sales increased 2% in the quarter, rising to $3.81 billion and beating expectations of $3.79 billion in sales, but unfortunately, same-store sales dropped 2.3%. Looking ahead, KSS forecast full-year earnings of $2.59 to $2.70 per share, up a great deal from its earlier forecast of $2.19 to $2.42 per share. Still, the upper end of the new forecast range is still eight cents shy of the Street's expectations.

Last week offered mixed messages about whether an economic recovery is indeed underway. The unemployment figures were not as bad as feared, but July sales numbers were nothing to write home about, despite the wild popularity of the so-called cash-for-clunkers program.

The question is, where has consumer confidence (and consumer spending) been? Retail is a good place to look, and as it turns out, this week several shopping mall and strip mall favorites will be reporting earnings for the most recent quarter.

According to the National Retail Federation (NRF), the back-to-school shopping period isn't expected to be strong enough to help retailers. During the past five years, this shopping period has increased; but the NRF has forecast a drop of 7.5% to $47.5 billion this year.

This isn't just a slight drop, a 7.5% drop in sales is rather staggering. In fact, roughly half of the shoppers questioned plan on spending less this year when searching for goodies to take back to school. Ken Perkins of Retail Metrics notes that this isn't just a problem for retailers during the upcoming shopping season, weak back-to-school sales is "likely a harbinger of another difficult holiday shopping season."

Collective Brands (NYSE: PSS), a footwear retailer that competes with companies such as Wal-Mart (NYSE: WMT) and Kohl's (NYSE: KSS), issued Q1 results on Wednesday after the bell. The business earned 59 cents per diluted share. That represented a decline over last year's results which, on an adjusted basis, calculated out to 66 cents per share.

That's not the only disappointing news. You also have a sales decline, impacted by currency effects (of course), as well as the expiration of a license related to the Tommy Hilfiger brand. Also, same-store sales dipped by 4.8% on a reported basis, and 3.2% after the exclusion of currency translation. As can be seen, you can look at same-store sales any way you'd like, but in the end, they went down, and that is never healthy for a retailer. A retailer always wants to see rising comps.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported dismal Q1 numbers as same-store sales plunged.
• Applied Materials Inc. (NASDAQ: AMAT) dismal Q2 results were in line with analysts' expectations.
• Bankrate Inc. (NASDAQ: RATE) reported lower earnings and revenue for Q1 and offered no guidance.
• Blockbuster Inc. (NYSE: BBI) earnings, revenue, and same-store sales all fell in the first quarter.
• Dr Pepper Snapple Group (NYSE: DPS) Q1 earnings declined but still topped analysts' expectations.

JCPenney (NYSE: JCP), whose colleagues at the mall include Gap (NYSE: GPS), Abercrombie & Fitch (NYSE: ANF), and Kohl's (NYSE: KSS), brought out its Q1 earnings report from the backroom on Friday. I can't call the numbers great by any stretch of the imagination. But the stock is up slightly as I write this, so I guess the market didn't have a hard time with them.

Net sales declined a little under 6%. Net income came in at $0.11 per share. This represented an enormous drop compared to last year's performance of $0.54 per share. There was, however, a tax/pension issue going on that amounted to $0.32 per share. Still, according to this source, JCPenney beat expectations by a penny. Another source I checked said that the retailer met expectations. Either way, I think you can qualify the quarter as basically in-line.