It was a triumphant weekend for Michael Jackson. And how fitting it was that the man who gave us the Thriller masterpiece saw victory during a weekend devoted to all things Halloween.

According to early estimates at Box Office Mojo, Michael Jackson's This Is It, distributed by Sony (NYSE: SNE), grossed about $21 million at domestic theaters, good for the top slot. The total tally for the film is over $32 million once the Wednesday opening is taken into account.

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

Time Warner's (NYSE: TWX) Where the Wild Things Are was number one over the past weekend at domestic theaters as of early estimates from Box Office Mojo. The film grossed well over $30 million. Coming in second was Law Abiding Citizen. If Wild Things wasn't in the market this weekend, that one definitely would have been tops at the multiplex. The revenge fest, from Liberty Capital Group's (NASDAQ: LCAPA) Overture Films, brought in $21 million.

Right on the heels of that project is the very cheaply made Paranormal Activity, courtesy of Viacom (NYSE: VIA). It made about $20 million. So far, Activity has generated over $30 million in total. And they say the little horror extravaganza cost less than $20,000 to produce!

Disney (NYSE: DIS) desperately wants to get its movie business back in some kind of order. Look no further than the recent departure of Dick Cook. According to the Los Angeles Times, the studio head was forced to resign by CEO Bob Iger because of poor performance (Iger was right to do this, but I'm not sure he's any smarter than Cook, to be honest . . .). Unfortunately, Disney's latest project, Surrogates, starring Bruce Willis, might not do much to help the cause.

According to Boxofficemojo, Surrogates came in second over the weekend at domestic theaters, behind Sony's (NYSE: SNE) Cloudy With a Chance of Meatballs. The Disney film captured an estimated $15 million versus Meatballs' $24.6 million (final numbers are due later).

Sony (NYSE: SNE) had a tasty weekend. The studio's new computer-generated cartoon, Cloudy with a Chance of Meatballs, finished the box-office race in first place. According to Boxofficemojo, Meatballs (and I am only shortening the title to Meatballs because, from what I've seen, most media outlets are using this standard; as far as I'm concerned, the movie should be shortened to Cloudy so as to avoid confusion with the classic Bill Murray comedy), made $30 million at domestic theaters as of early estimates. Don't worry, though; even if the estimates come in a little lighter than expected, Sony is going to remain top dog.

That's because the next two films on the chart are each credited with around $10 million. Time Warner's (NYSE: TWX) The Informant! and Lionsgate's (NYSE: LGF) Tyler Perry's I Can Do Bad All By Myself settled into the second and third spots, respectively. These two could conceivably change places once final stats are delivered to analysts.

It was a big weekend for Lionsgate (NYSE: LGF). The company had a Tyler Perry picture in the multiplex marketplace. As shareholders know, the talented writer/producer/director has a lot of brand equity with moviegoers. About a year ago, Lionsgate was doing relatively well with Tyler Perry's The Family That Preys. That project opened in second place.

This year, Perry has done even better. Tyler Perry's I Can Do Bad All By Myself debuted in the top spot at domestic theaters as of early estimates at Boxofficemojo. Its three-day gross was roughly $24 million. It had some stiff competition. Coming in second was the animated sci-fi piece 9 from Focus Features, which is owned by General Electric's (NYSE: GE) NBC Universal. Inglourious Basterds, distributed by The Weinsten Company, was third (the Quentin Tarantino flick has now gone beyond $100 million in total gross). News Corp.'s (NYSE: NWS) All About Steve came in at number four. Time Warner's (NYSE: TWX) The Final Destination appears to be losing steam, as it dropped to the fifth slot on the chart.

Speaking of horror, Sorority Row from Summit Entertainment came in sixth. I thought this movie was going to rank much higher, but I was wrong. The marketing campaign looked good to me, but it apparently didn't fully resonate with the intended audience (perhaps a large amount of that audience decided to opt for Destination instead).

Time Warner (NYSE: TWX) was tops at the multiplex yet again with a scary horror franchise that the teens seem to be enjoying. The Final Destination, according to Boxofficemojo, grossed $12 million at domestic theaters over the three-day weekend, as of early estimates available at the time of this writing. I'm sure Destination will retain its number-one status once Labor Day is figured into the equation.

All About Steve, from News Corp. (NASDAQ: NWS), was the second-place film. It actually came close to Destination's take, bringing in about $11 million. Inglourious Basterds, distributed by The Weinstein Company, was third, and Gamer, an interesting sci-fi flick courtesy of Lionsgate (NYSE: LGF), was fourth. Sony's (NYSE: SNE) District 9, which came in fifth, has now gone beyond $100 million in total take.

Netflix (NASDAQ: NFLX - option chain) stock is trading lower today on reports that Google (NASDAQ: GOOG) subsidiary YouTube is in talks with Lions Gate Entertainment (NYSE: LGF), Sony's (NYSE: SNE) Sony Pictures, and Time Warner's (NYSE: TWX) Warner Brothers about online movie rentals via the YouTube platform.

If the plan goes through, it could present a significant challenge to NFLX, which has a stranglehold on the streaming movie business right now. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on NFLX.

This morning, NFLX opened at $41.31. So far today the stock has hit a low of $39.27 and a high of $41.50. As of 12:00, NFLX is trading at $40.15, down $1.63 (-3.9%). The chart for NFLX looks bullish.

Monday, August 31, 2009, will go down as one strange trading day. Disney (NYSE: DIS) buys Marvel (NYSE: MVL). BloggingStocks reported the details of the deal here.

As a long-time shareholder of Disney, I have to ask: Does CEO Bob Iger know what the heck he's doing anymore? I thought the news was quite surreal. I suppose we all knew that Marvel would be a takeover target someday but, honestly, I thought some other media conglomerate, like maybe News Corp. (NASDAQ: NWS), would do a deal before the Mouse would.

Coinstar's (NASDAQ: CSTR) Redbox, a convenient movie-rental kiosk, has really shaken things up in the media industry. BloggingStocks has covered recent events surrounding this asset: Zac Bissonnette wrote an article earlier in the month discussing the subject of litigation with certain studios, and Brent Archer covered a possible options play connected to a deal with Viacom (NYSE: VIA).

I won't rehash all of the details, but let me boil it down to the salient issue: studios such as Disney (NYSE: DIS), General Electric's (NYSE: GE) NBC Universal, and Time Warner (NYSE: TWX) are all worried about the devaluation of physical media. Redbox charges a single dollar per day for a DVD rental. This frightens content makers. Executives at these companies believe that discs must be defended since they are an important way of amortizing costs associated with making films. Even those entities that have decided to engage the Redbox model probably aren't happy about it. Lions Gate (NYSE: LGF) surely doesn't enjoy the deflation of the DVD, but it is playing ball nevertheless.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Applied Materials Inc. (NASDAQ: AMAT) posted better-than-expected Q3 results, sending shares higher.
• AutoDesk Inc. (NASDAQ: ADSK) reported better-than-expected Q2 earnings, sending shares higher.
• Blockbuster Inc. (NYSE: BBI) had another disappointing quarter as same-store sales declined.
• CIT Group Inc. (NYSE: CIT) delayed its Q3 report due to ongoing debt restructuring and a possible bankruptcy.
• Dr Pepper Snapple Group Inc. (NYSE: DPS) Q2 earnings came in well ahead of Wall Street expectations.

Boy, was I wrong. I wasn't bullish on Lions Gate Entertainment (NYSE: LGF) as an earnings trade. Well, the stock closed higher by 8% on Monday, and shares rocketed another 15% in the after-hours session. It was an amazing sight.

The market loved the first-quarter report, obviously. Revenues increased 30%, helped in part by the TV Guide acquisition. Earnings per diluted share were 30 cents. That was ten times higher than the income reported one year ago. According to Reuters, the adjusted profit was 21 cents per share. Doesn't matter, it was still blazingly better than the loss Wall Street was expecting.

I watch Lions Gate Entertainment (NYSE: LGF) pretty regularly. I've written extensively about the company. I keep switching opinions on the stock. Is it a buy or a sell?

At this time, it definitely doesn't appear to be a great long-term investment. It's a bit too speculative for that. If you're looking for exposure to the media content industry, going with a Disney (NYSE: DIS) or a Time Warner (NYSE: TWX) might be safer. Those two entities are big conglomerates, of course, so if you want something safer than Lions Gate but would like a closer alliance with the movie sector, you might consider a business like Marvel Entertainment (NYSE: MVL).

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Aetna Inc. (NYSE: AET) lowered its 2009 earnings guidance, initially sending the share price lower.
• Ciena Corp. (NASDAQ: CIEN) reported a bigger-than-expected Q2 net loss as revenues sank.
• Collective Brands Inc. (NYSE: PSS) saw Q1 earnings and sales decline, but beat Wall Street estimates.
• Google Inc. (NASDAQ: GOOG) earnings prospects led Goldman Sachs analysts to increase its forecasts.
• Guess? Inc. (NYSE: GES) weak Q1 results topped estimates and it offered guidance that pleased investors.

Lions Gate Entertainment (NYSE: LGF) is a stock I've been looking at for a long time. It often looked like a great trade. It actually was recently. On Monday, the stock closed at $6.26. That represented a great short-term rise.

I wish I had gone with my instincts and bought shares when they were below the $5 mark. But something always kept me from doing it. I was worried about the fundamental risk involved.