Analyst Upgrades

• Research In Motion (RIMM) to buy from sell and Gap (GPS) to hold from sell at Citigroup.
• Archer Daniels (ADM) and Airgas (ARG) to buy from hold at Jefferies.
• NCR Corp. (NCR) to conviction buy from neutral at Goldman.
• Valero Energy (VLO) to top pick from sector perform and Western Refining (WNR) to outperform from underperform at RBC Capital.
• Fred's (FRED) to overweight from neutral at JP Morgan.
• Marsh & McLennan (MMC), Willis Group (WSH) and Brown & Brown (BRO) to equal weight from underweight at Barclays.
• Host Hotels (HST) to outperform from neutral at RW Baird.
• La-Z-Boy (LZB) to strong buy from market perform at Raymond James.

La-Z-Boy (LZB) March put option implied volatility is at 67, July is at 58, according to Track Data, compared to its 26-week average of 64 into its release of Q3 results Tuesday after the bell, suggesting non-directional price movement.

Semiconductor Holders Trust (SMH) overall volatility at 21; 26-week average is 24.

Russell 2000 (IWM) overall implied volatility at 21; 26-week average is 26.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

Analyst Upgrades

• Ryder (R) to outperform from sector perform at RBC Capital.
• HCP (HCP) to outperform from neutral at RW Baird.
• Hertz Global (HTZ) to overweight from equal weight at Barclays.
• Lincoln National (LNC) to buy from neutral and T. Rowe Price (TROW) to conviction buy from neutral at Goldman.
• Protective Life (PL) and Janus Capital (JNS) to neutral from sell at Goldman.
• Newell Rubbermaid (NWL) to overweight from equal weight at Morgan Stanley.
• National Instruments (NATI) to overweight from neutral at JPMorgan.
• Team Health (TMH) to buy from hold at Deutsche Bank.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Adobe Systems Inc. (NASDAQ: ADBE) Q2 earnings were in line with expectations but sales beat.
• Best Buy Inc. (NYSE: BBY) beat earnings estimates for Q1, but on horrible metrics, sending shares lower.
• Carnival Corp. (NYSE: CCL) lower Q2 earnings beat expectations and previous guidance, boosting shares.
• CarMax Inc. (NYSE: KMX) Q1 profit and sales dropped, but still beat expectations, sending shares higher.
• Discover Financial Services (NYSE: DFS) posted a smaller-than-expected Q2 net loss and shares rose.

Shares of La-Z-Boy (NYSE: LZB) have simply exploded over the last few months. Talk about an incredible trade.

Well, it was an incredible trade for anyone brave enough to fool with a low-priced stock. La-Z-Boy closed on Monday at $3.64 per share. Back in March, the stock was under a buck. Can't say I'm sorry I didn't buy it. Well, let me amend that statement. I'm a little sorry I didn't buy it. But I think the reader knows what I mean: purchasing stocks under a dollar per share is dangerous work at best.

So what do we make of a company that promotes sloth?

La-Z-Boy (NYSE: LZB) does just that with its wonderfully comfortable and sinfully relaxing recliner. Too bad they're not selling very well in this economy.

Apparently, we are becoming less slothful during these difficult times.

Next: Deadly sin stock #7

See all 7 deadly sin stocks.

Just for fun, I thought I'd find a stock that loosely symbolizes each of the 7 Deadly Sins -- greed, wrath, envy, pride, lust, sloth and gluttony -- to see how it fares against my momentum criteria.

Now, I'm not saying any of these companies are bad or evil. And I don't know whether our new climate of parsimony means the "greed is good" era of the 1980s is dead. What I do know is which stocks are in a position to profit today and which aren't.

Here's a fun look at some stocks that symbolize the 7 Deadly Sins and how I expect them to perform.

This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

Is there any piece of furniture more classically American than the La-Z-Boy recliner? It goes hand in hand with the image of Dad -- any Dad, all Dads, from the 1950s to today -- enjoying the simple pleasure of sitting with his feet up and his head back, tempting sleep as he reads the paper. After a long day at work but before the wife puts a delicious roast on the table, there's always time to relax a bit in the world's most famous comfy chair.

La-Z-Boy (NYSE: LZB) invented the first version of that iconic chair in 1929. The company got its start a few years earlier when two cousins, Edward M. Knabusch and Edwin J. Shoemaker, founded the Kna-Shoe Manufacturing Co. in Monroe, Michigan. They made furniture and cabinets in the proverbial start-up garage, and they has some initial success, especially with new designs like the Gossiper, a bench with a phone stand built in. But competitors kept stealing their designs and their profits. So when someone suggested that they upholster their popular wooden recliner, they proceeded carefully, filing for patents and choosing a distinctive name. Sit-N-Snooze and Slack-Back were in the running, but La-Z-Boy was the name they finally selected for the world's first reclining upholstered chair.

The La-Z-Boy was a huge hit, although it hadn't yet achieved its truly classic form. That occurred in 1953, when the Otto-Matic model was introduced. The long-running problem of the ottoman, a separate piece of furniture needed to support the feet while relaxing in a comfy chair, had now been solved. From now on, the ottoman was rendered superfluous, since the La-Z-Boy could offer a built-in foot rest. Oh, sweet perfection!

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• CarMax Inc. (NYSE: KMX) Q1 profits tumbled despite its aggressive expansion program.
• Chiquita Brands International Inc. (NYSE: CQB) warned it would miss earnings due to cost hikes.
• Circuit City Stores Inc. (NYSE: CC) Q1 loss widened as same-store sales dwindled.
• Commercial Metals Co. (NYSE: CMC) Q3 profits declined despite strong demand, but beat estimates.
• Coventry Healthcare Inc. (NYSE: CVH) lowered its Q2 and full-year outlooks after a disappointing April.
• FedEx Corp. (NYSE: FDX) missed estimates on higher fuel prices and offered lackluster guidance.
• Ford Motor Co. (NYSE: F) warned that 2008 full-year results would be worse than those of 2007.
• General Electric Co. (NYSE: GE) was downgraded by JP Morgan because of risk to earnings.
• J.M. Smucker Co. (NYSE: SJM) missed Q4 earnings expectations despite acquisitions-based growth.
• La-Z-Boy Inc. (NYSE: LZB) said it swung to a Q4 loss due to diminishing retail sales.
• Lehman Brothers Holdings Inc. (NYSE: LEH) CEO expressed his disappointment in the Q2 results.
• Merrill Lynch & Co. (NYSE: MER) profit warnings and write-downs hit the rumor mill.
• Morgan Stanley (NYSE: MS) beat low expectations despite a hefty decline in Q2 profits (see transcript).
• Pier 1 Imports Inc. (NYSE: PIR) narrowed its Q1 loss but still fell short of expectations.
• Winnebago Industries Inc. (NYSE: WGO) posted dismal Q3 results but still beat low expectations.

More earnings highlights from this week: Goldman Sachs, Best Buy, General Mills, Carnival and others

Ethan Allen (NYSE: ETH)'s share price is near a seven-year low. ETH closed at $29.45. ETH overall option implied volatility of 38 is near its 26-week average of 36 according to Track Data, suggesting non-directional risk.

La-Z-Boy (NYSE: LZB)'s share price is near a 16-year low. LZB closed at $6.68. LZB overall option implied volatility of 76 is above its 26-week average of 58 according to Track Data, suggesting larger risk.

Daily Options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.