It's a sign of the times. Ultra-high-end luxury car manufacturers Rolls-Royce, Ferrari, and Lamborghini - - previously thought to be immune from the recession - - are seeing the global recession affect their businesses.

United Kingdom-based Rolls-Royce says demand is falling fast in the once giga-GDP growth regions of China and Dubai, and Italy-based Lamborghini said it expects worldwide deliveries to decline in 2009 after rising a modest 1% in 2008, Bloomberg News reported Thursday.

As most of us struggle with surging gas prices, food costs and the possibility of losing our jobs, it's good to know that one little niche of people are oblivious to the current economic environment, and continue on with business as usual.

Sales of Fiat's Maserati brand are up 16% this year, as the rich continue to buy the $115,000 car. Add on that the Maserati gets a whopping 13 miles per gallon in the city and 19 on the highway.

Maserati's are being sought after by buyers wanting something better than your typical Mercedes-Benz, yet more affordable than Italian competitors Ferrari and Lamborghini. Nice to know that even these buyers are impacted by sticker shock!

According to an article in Bloomberg, Wes Brown who is an automotive analyst commented: "If you've got money, you want people to know you've got money, and people want to find something that not everybody has,'' Brown said. "They are saying, `I don't want a BMW or Mercedes, which you can see on every corner.'"

We all know that problem! Who can afford to buy a Maserati? The company says that the typical buyer is a 54-year-old male with household income of $750,000.

For those of you who decided to leave your car at home and take the bus in order to save a couple of bucks, you'll be glad to know that by freeing up the road, that new Maserati owner will have less traffic to deal with and be able to take the car up to its top speed of 177 miles her hour.

Who cares if gas is over $4 a gallon?

Aaron Katsman is the lead Portfolio Manager and Managing Director of America Israel Investment Associates, LLC. and Senior Editor of IsraelNewsletter.com. DISCLOSURE: Writer's fund has no position in any stock mentioned, as of 7/10/08.