In the race to claim the title as the "world's largest automaker," does the world really care? How about the stock market -- do traders speculate based on a claim that's meaningless? Do purchasing consumers give a thought to this claim either? With General Motors Corp. (NYSE: GM) and Toyota Motor (NYSE: TM) trading this inane title in 2007, gossip and ego-bragging has apparently taken the place of, you know, actual profitability and growth prospects. At least in the media.

As many market pundits (and value investors) have been screaming forever, it's the profit a company makes that should be at the top of investor and consumer minds, instead of something as meaningless as "the world's largest" anything. Which is more important? Market share or making money? Sometimes the hand of luck graces a company with both (for a while, at least). But for others, blind chasing of market share eventually leads to their demise. Which is more important for the companies you stock in your portfolio?

If it's market share, then you're probably not scared by questionable corporate motives or jack-o-lanterns. GM and Toyota need to forget about this eventual baton-passing related to the "world's largest automaker" statement and focus on making vehicles customers want, growing profit in an orderly fashion. Capturing market share should rank a distant third priority. It's not nearly as exciting as all the meaningless hubbub that surfaces in the media about the "world's largest" whatever, but it's a guiding principle of any business, anywhere. Or at least, it should be.