Who has heard about this controversy with a college player dunking over LeBron James? If you haven't, I'll recap the story:
LeBron was at his LeBron James Skills Academy when a pickup game started. Jordan Crawford, a college player at Xavier University (here in my hometown of Cincinnati), was playing when he blew by his defender and then hurled himself at the basket. He unleashed a monstrous two-handed slam dunk, over the top of the hapless defender -- who just so happened to be LeBron James.
Imagine that, Jordan Crawford -- who usually unleashes his fury on the powers of the Atlantic-10 Conference, stepped up his game and dunked on one of the best current players in the NBA. Yes, this dunk alone is enough to make news on basketball message boards -- but why am I discussing it here in JockStocks? Because of Nike's (NKE) reaction.

Following up on my
If mere athletic talent sold product, kids would be lining up for Tim Duncan's shoes, since he is the best player in the NBA. But it doesn't. It takes a combination of extraordinary athletic accomplishment and charisma to push a brand over the top. Three such athletes, 

