This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

Few companies are as strongly associated with their hometowns as L.L. Bean, which has been producing outdoor clothing, sporting goods, and brightly colored preppy wear in Freeport, Maine, since 1912. The company's first product, the iconic rubber boot called the Maine hunting shoe, was manufactured in Freeport, and quickly became a big hit despite the fact that most of the first boots sold were returned due to a design defect.

In the past 95 or so years, both L.L. Bean and Freeport have come a long way. The company store, which began in a basement, grew significantly over the years, despite the fact that most of Bean's $1.5 billion in annual sales come through its ubiquitous mail-order catalog. The store has been open 24 hours a day since 1951, with a few exceptions for the deaths of John F. Kennedy and the founder, Leon Leonwood Bean.

Today, the company dominates the very small town of Freeport, population 7,800. It's much more than just a store, as its multiple buildings, parking lots, and outdoor patios and sculptures define the town itself. L.L. Bean has become more of a campus than a store, with different buildings for clothes, hunting and fishing gear, bikes and boats, and a discount outlet, as well as outdoor spaces dedicated to demonstrations of equipment and live musical performances.

Continue reading Big company, small town: L.L. Bean, Freeport, Maine

Big company, small town: L.L. Bean, Freeport, Maine originally appeared on BloggingStocks on Wed, 25 Jun 2008 14:09:00 EST. Please see our terms for use of feeds.