As comedians, personalities, and musicians worldwide joined together to promote the cause of environmental awareness, interested viewers took to their computers, collectively generating more than 9 million internet streams, according to Microsoft Corp. (NASDAQ: MSFT)'s MSN service. The previous record was set in 2005 during Live 8 - another philanthropic concert aimed to fight global poverty. "We have exceeded any other online entertainment event," MSN's product manager noted in a Reuters piece. "It's really exciting to see the enthusiasm for the concert."
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