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JockStocks: RadioShack to sponsor Lance Armstrong -- is it a smart move?

Lance Armstrong is in the midst of a comeback over in the Tour de France, but he is making news for reasons other than his exploits on his bicycle. Yesterday, Lance announced that he will return to the Tour de France in 2010 and will be riding for a new sponsor, RadioShack (NYSE: RSH).

The terms of the deal were not available, but it also includes rights to Lance as he participates in marathons and triathlons. On his website, Livestrong.com, Armstrong said, "RadioShack has agreed to partner with us on this venture and ensure that this partnership and this team stays alive for years to come." This means that Armstrong will be leaving Team Astana after this year's Tour, and will probably be taking a number of teammates with him. There will also be other sponsors named, with Nissan the most prevalent, and the rumored budget for the team is $20 million.

Continue reading JockStocks: RadioShack to sponsor Lance Armstrong -- is it a smart move?

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Last updated: May 27, 2012: 08:45 AM

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