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Holiday shopping season started early -- Is it that time of year already?

As some of you have probably already noticed, this year's holiday shopping season has started a little earlier than usual. For those of you who have not noticed the early arrival of the season, don't worry, you aren't blind, you are just proof that retailers have been successful in their attempt to start the holiday shopping without anyone noticing.

Typically, we can at least expect retailers to wait until we get past Halloween to start the hard hitting marketing campaigns, but this year is a bit different. Retailers usually expect strong sales leading up to the holidays, but this year there are economic jitters weighing on the minds of consumers, along with fear related to the massive Chinese toy recalls that we have witnessed this year, and are likely to continue to hear about.

Continue reading Holiday shopping season started early -- Is it that time of year already?

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