Every month or so, it seems that I get a new phone book. But I throw them away. When I need to get information on a local business, I go to Google (NASDAQ: GOOG) Local.
According to a research report from the Kelsey Group, about 54% of consumers have substituted internet search in place of phone books. "Users are searching local information from the desktop as well as mobile devices," said Kirk Crenshaw, who is the CEO of RevCatalyst. "Apple (NASDAQ: AAPL)'s iPhone should also accelerate these trends."
So how can your business capitalize on local online advertising?
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