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Southwest heads northeast to Boston

Posted Feb 19th 2009 3:36PM by Beth Gaston Moon (RSS feed)
Filed under: Consumer Experience, Competitive Strategy, Southwest Airlines (LUV)

Southwest Airlines Co. (NYSE: LUV) is spreading its wings to Boston's Logan International Airport beginning this fall, pleasing Red Sox fans (and New Kids on the Block stalkers). Previously, the closest LUV got to Beantown was Manchester, New Hampshire (about an hour's drive).

This latest announcement adds to the discount carrier's list of new destinations, which include Minneapolis (service beginning next month) and New York's LaGuardia (at which LUV will be taking over gates left vacant by bankrupt ATA Airlines).

Continue reading Southwest heads northeast to Boston

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