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LogoWorks posts

Entrepreneur's Journal: Putting together a fancy logo for your business

Posted Sep 27th 2009 6:10PM by Tom Taulli (RSS feed)
Filed under: NIKE, Inc'B' (NKE), Small Business

Nike's (NYSE: NKE) "swoosh" logo is incredibly powerful and captures the essense of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for a mere $35 (for more stories about logos, check out the LogoBlog).

So of course, your company's logo is critical -- in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many affordable options to get a top-notch one.

Continue reading Entrepreneur's Journal: Putting together a fancy logo for your business

Entrepreneur's Journal: Putting together a cool logo -- and building an enduring brand

Posted Jun 8th 2008 1:35PM by Tom Taulli (RSS feed)
Filed under: Hewlett-Packard (HPQ), FedEx Corp (FDX), Small Business

Recently, FedEx Corporation (NYSE: FDX) ditched the Kinko's brand name for its stores -- and took a $891 million charge against earnings. Instead, the new name will be FedEx Office.

While the Kinko's brand was powerful, it was not enough for the broad services offered by FedEx. What's more, I'm sure FedEx spent millions on coming up with its new branding strategy.

It's a good lesson -- and something to consider for your own business. In other words, does your logo help or perhaps hurt your efforts?

Continue reading Entrepreneur's Journal: Putting together a cool logo -- and building an enduring brand

Logoworks reels in HP

Posted Apr 25th 2007 10:22AM by Tom Taulli (RSS feed)
Filed under: Microsoft (MSFT), Hewlett-Packard (HPQ)

This week Hewlett-Packard Co. (NYSE: HPQ) bought privately-held Logoworks. The price was not disclosed and was probably relatively small (at least compared to HP's $111 billion market cap).

Logoworks got its start in 2001 and, as its name implies, helps companies come up with cost-effective logos and other designs. The firm has a team of 40 designers who are on location (not outsourced to some far-away location around the globe).

The company did not disclose its revenues but it has served over 45,000 customers, some of which include biggies like Disney Co. (NYSE: DIS) and Microsoft Corp. (NASDAQ: MSFT).

As for synergy, HP will certainly get some traction from its online properties and even printer business (need to put those logos on letter head, right?).

Continue reading Logoworks reels in HP