BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Entrepreneur's Journal: Putting together a fancy logo for your business]]>http://www.bloggingstocks.com/2009/09/27/entrepreneurs-journal-putting-together-a-fancy-logo-for-your-b/http://www.bloggingstocks.com/2009/09/27/entrepreneurs-journal-putting-together-a-fancy-logo-for-your-b/http://www.bloggingstocks.com/2009/09/27/entrepreneurs-journal-putting-together-a-fancy-logo-for-your-b/#commentsFiled under: ,

Nike's (NYSE: NKE) "swoosh" logo is incredibly powerful and captures the essense of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for a mere $35 (for more stories about logos, check out the LogoBlog).

So of course, your company's logo is critical -- in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many affordable options to get a top-notch one.

Continue reading Entrepreneur's Journal: Putting together a fancy logo for your business

Entrepreneur's Journal: Putting together a fancy logo for your business originally appeared on BloggingStocks on Sun, 27 Sep 2009 18:10:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>brandingCarolyn DavidsonCrowdsourcingcrowdSPRINGfeaturedLogoBloglogosLogoWorksNike logoNike swooshNKEPagePlus X4small businessVistaPrintVPRTSun, 27 Sep 2009 18:10:00 EST<![CDATA[Entrepreneur's Journal: Putting together a cool logo -- and building an enduring brand]]>http://www.bloggingstocks.com/2008/06/08/entrepreneur-s-journal-putting-together-a-cool-logo-and-buil/http://www.bloggingstocks.com/2008/06/08/entrepreneur-s-journal-putting-together-a-cool-logo-and-buil/http://www.bloggingstocks.com/2008/06/08/entrepreneur-s-journal-putting-together-a-cool-logo-and-buil/#commentsFiled under: , ,

Recently, FedEx Corporation (NYSE: FDX) ditched the Kinko's brand name for its stores -- and took a $891 million charge against earnings. Instead, the new name will be FedEx Office.

While the Kinko's brand was powerful, it was not enough for the broad services offered by FedEx. What's more, I'm sure FedEx spent millions on coming up with its new branding strategy.

It's a good lesson -- and something to consider for your own business. In other words, does your logo help or perhaps hurt your efforts?

Continue reading Entrepreneur's Journal: Putting together a cool logo -- and building an enduring brand

Entrepreneur's Journal: Putting together a cool logo -- and building an enduring brand originally appeared on BloggingStocks on Sun, 08 Jun 2008 13:35:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>FedExFedEx OfficeHewlett-PackardHPQKinkoslogo contestLogosLogoworksSun, 08 Jun 2008 13:35:00 EST<![CDATA[Logoworks reels in HP]]>http://www.bloggingstocks.com/2007/04/25/logoworks-reels-in-hp/http://www.bloggingstocks.com/2007/04/25/logoworks-reels-in-hp/http://www.bloggingstocks.com/2007/04/25/logoworks-reels-in-hp/#commentsFiled under: ,

This week Hewlett-Packard Co. (NYSE: HPQ) bought privately-held Logoworks. The price was not disclosed and was probably relatively small (at least compared to HP's $111 billion market cap).

Logoworks got its start in 2001 and, as its name implies, helps companies come up with cost-effective logos and other designs. The firm has a team of 40 designers who are on location (not outsourced to some far-away location around the globe).

The company did not disclose its revenues but it has served over 45,000 customers, some of which include biggies like Disney Co. (NYSE: DIS) and Microsoft Corp. (NASDAQ: MSFT).

As for synergy, HP will certainly get some traction from its online properties and even printer business (need to put those logos on letter head, right?).

Continue reading Logoworks reels in HP

Logoworks reels in HP originally appeared on BloggingStocks on Wed, 25 Apr 2007 10:22:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>LogoworksWed, 25 Apr 2007 10:22:00 EST