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Nike's (NYSE: NKE) "swoosh" logo is incredibly powerful and captures the essense of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for a mere $35 (for more stories about logos, check out the LogoBlog).
So of course, your company's logo is critical -- in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many affordable options to get a top-notch one.
Continue reading Entrepreneur's Journal: Putting together a fancy logo for your business
Recently, FedEx Corporation (NYSE: FDX) ditched the Kinko's brand name for its stores -- and took a $891 million charge against earnings. Instead, the new name will be FedEx Office.
While the Kinko's brand was powerful, it was not enough for the broad services offered by FedEx. What's more, I'm sure FedEx spent millions on coming up with its new branding strategy.
It's a good lesson -- and something to consider for your own business. In other words, does your logo help or perhaps hurt your efforts?
This week Hewlett-Packard Co. (NYSE: HPQ) bought privately-held Logoworks. The price was not disclosed and was probably relatively small (at least compared to HP's $111 billion market cap).| # | Blogger | Posts | Cmts |
|---|---|---|---|
| 1 | Joseph Lazzaro | 120 | 0 |
| 2 | Tom Johansmeyer | 104 | 0 |
| 3 | Steven Mallas | 53 | 0 |
| 4 | Connie Madon | 49 | 0 |
| 5 | Tom Taulli | 48 | 0 |
| 6 | Steven Halpern | 37 | 0 |
| 7 | Mark Fightmaster | 37 | 0 |
| 8 | Trey Thoelcke | 35 | 0 |
| 9 | Paul Foster | 25 | 0 |
| 10 | Zac Bissonnette | 25 | 0 |
| 11 | Brian White | 24 | 0 |
| 12 | Jon Ogg | 23 | 0 |
| 13 | Brent Archer | 23 | 0 |
| 14 | Melly Alazraki | 22 | 0 |
| 15 | Jim Cramer | 22 | 0 |
| 16 | Eric Buscemi | 18 | 0 |
| 17 | Michael Fowlkes | 16 | 0 |
| 18 | Michael Shulman | 13 | 0 |
| 19 | Elizabeth Harrow | 12 | 0 |
| 20 | Sheldon Liber | 9 | 0 |
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