I talk to quite a few people in the tech industry. Of course, a common topic is Google. Some rumors actually turn out to be true. Others are just, well, juicy rumors.
For example, I recently heard that the company's CEO, Eric Schmidt, wants to leave the company because of the antics. Hey, why not? He's a billionaire and would, like Michael Jordan, be leaving at his peak.
This week, The Register has an interesting piece on the mysteries of Google. The title: "Google - cult or corporation?"
For example, Google's core advertising technology is essentially a black box. Yet thousands of advertisers are willing to trust it.
Google does not tell its advertisers what its "cut" is of the ad dollars. The other day, I talked to one potential Google customer about this and he emailed Google several times. While the Google emails were well written, the answer was always the same: we won't tell you. So, my friend hasn't signed up.
In the past we have seen other businesses based on black boxes. There was the hedge fund Long-Term Capital. It had several Nobel Prize laureates on its team. The firm claimed it had an ultra-sophisticated computer system to make great investments. But in 1998, the system imploded and even the Federal Reserve had to intervene to stave off a financial meltdown.
The Register brings up another chilling example: Enron. Yes, this was a cultish, highly private company that built an empire by electronically trading energy. And it was a black box.
OK, Mr. Schmidt, maybe leaving would be a good idea.











