Some of the readers who commented on my Made in America post feel so strongly about buying products that are made here that I think they would be willing to pay more for them.
This got me to thinking about just how much more people would be willing to pay for a product that is actually made in America. So I am asking you to consider voting in a hypothetical poll. Imagine you could purchase one of three baskets from Longaberger:
- A $90 11" Round Keeping Basket made by American citizens working in an American factory made 100% of American materials (this is a hypothetical product and price).
- A $59 11" Round Keeping Basket made by American citizens working in an American factory whose basket shell was made in America but whose lining was made in China (many commentators said this is how Longaberger currently makes its baskets and this is a real price for a real product); or
- A $20 11" Round Keeping Basket made by Chinese citizens working in a Chinese factory made 100% of Chinese materials (another hypothetical price).
I would be happy to send the results of this poll to Longaberger's CEO. Maybe if enough of you are willing to pay a premium for an All-American basket, the company will start making them.
Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter.
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