Whoa! Crocs (Nasdaq: CROX), the footwear and gear manufacturer, was down over 28% at the time of this writing during after-hours trading on Monday, April 14. The catalyst -- besides the fact that it's Crocs -- was a nasty little press release explaining management's belief that the company's first quarter will come in lower than expected in terms of net sales and earnings per share. Previously, Crocs was looking to do about $225 million for the top line and $0.46 per share for net income. Forget about it! Now expect between $195 million and $200 million for sales, and somewhere between a loss per share of $0.05 to break-even for the bottom line.
Well, the stock closed on Monday at $17.79, a little better than the 52-week low of $15.42 (keep in mind, the 52-week high is over $75!). According to AOL Finance, the stock, at the time of this writing, had an after-hours quote of $12.72. I'm not sure what the stock will do on Tuesday, but is it a trade? For me, no; for those who can't make it to Las Vegas and need to do some gambling, sure, you could play around with it.
I think the Crocs story is done for now. Its product portfolio is not one I have long-term confidence in. Crocs, in short, is not my kind of stock.
Disclosure: I don't own shares in any company mentioned here; positions can change at any time.
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