Whoa! That is very unattractive indeed. I mean, last year at this time, JAKKS Pacific had earned $0.03 per share. I know we're out of the Christmas season and all, but come on, that's a huge difference. If you look at the earnings release, you'll see that it's readily apparent that consumers didn't take too kindly to the company's current product mix. The company said that closeout sales exerted a negative effect. Also, acquisition costs bruised the bottom line a bit.

Hasbro (NYSE: HAS), a toymaker that competes with Mattel (NYSE: MAT) and JAKKS Pacific (NASDAQ: JAKK), reported results for the first quarter on Monday. They weren't that spectacular. No big earnings beat here. Net sales were down 6%, even excluding the effect of currency translation. Net income dropped 44% to $0.14 per share. According to this source, that number unfortunately merely met Wall Street expectations.

Of course, I suppose things could have been worse. Hasbro could have missed expectations by a mile. In this kind of economy, we probably should be glad that a company whose products can easily be cut from any discretionary family budget at least was able to keep up with prevailing wisdom.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abbott Laboratories (NYSE: ABT) Q1 profit edged past expectations despite lower sales of Humira.
• AMR Corp. (NYSE: AMR) posted a smaller-than-expected Q1 loss, sending shares sharply higher.
• Baxter International Inc. (NYSE: BAX) reported better-than-expected Q1 earnings, sending share higher.
• BP (NYSE: BP) and other oil companies were downgraded due to higher environmental costs.
• Charles Schwab Corp. (NASDAQ: SCHW) Q1 earnings declined but still topped analysts' expectations.
• Chevron Corp. (NYSE: CVX) said Q1 earnings would be lower due to a weaker dollar and lower oil prices.

Today was a very light event day outside of two DJIA components reporting earnings. We saw another instance where stocks held on to gains and did not sell the news too bad. It looks like the indexes actually have made it six straight weeks up now. Here are today's closing bell levels:

DJIA: 8,131.33
S&P500: 869.57
NASDAQ: 1,673.07

Alcoa Inc. (NYSE: AA) started off the new earnings season with disappointing results that helped to stifle the recent rally. Was that enough of a sign of what's to come? No, probably not. But the earnings reports start to fly in earnest this week, which should provide a more detailed picture of the state of things.

Analysts surveyed by Thomson Reuters anticipate that some of the biggest names will prove to be holding their own. Google Inc. (NASDAQ: GOOG) is expected to post a profit of $4.91 per share, marginally higher than a year ago, and Johnson & Johnson's (NYSE: JNJ) expected $1.22 per share profit is slightly lower year over year. Even Mattel Inc.'s (NYSE: MAT) estimated loss of $0.13 per share is the same as in the year-ago period.

I was looking at The Hollywood Reporter the other day and came across an item about Hasbro (NYSE: HAS) and an innocent little DVD deal it made that involved some animated product, including old episodes of the cartoon version of Transformers. That reminded me that the Transformers sequel, Transformers: Revenge of the Fallen, is due out at the end of June. That further reminded me that it might be time to take a look at the stock of Mattel's (NYSE: MAT) archrival.

Hasbro had a rough time last Christmas. When I covered the toy maker's earnings in February, I noted that they experienced a significant drop and that they missed analyst expectations. But I also noted something else: the company's shares rallied on the bad earnings release. That gave me pause. Could this be an interesting indication about Hasbro's future? Was the stock a buy?

JAKKS Pacific (NASDAQ: JAKK), a toy maker which competes with Hasbro (NYSE: HAS) and Mattel (NYSE: MAT), did not have a merry Christmas. In that regard, it's no different than the competition. Times are tough, and since toys are not a necessity, it's no wonder that earnings for JAKKS Pacific missed Q4 estimates by a rather significant amount. Net sales dipped by over 5%, and net income dropped 47% to $0.55 per share according to the earnings release. The call was for $1.02 per share. Did I say estimates missed by a rather significant amount? I didn't realize that I was in the mood for understatement.

Companies like Mattel (NYSE: MAT) and Hasbro (NYSE: HAS) have apparently decided that selling toys in a recession means offering products that the consumer can buy even in the face of a poor economy. That means toys that sell for less. And that means lower revenue -- perhaps losses.

According to Reuters, "Mattel is selling Elmo gloves for $30 this year, while its $60 Elmo Live doll was in the spotlight a year earlier. Hasbro is promoting its $28 Lil' Patter Pup, whereas last year's focus was on the $180 toy puppy called Biscuit."

Over the past year, shares in Hasbro and Mattel have behaved very differently: Mattel is off more than 40% while Hasbro is down about 10%.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

• HSBC upgraded Royal Bank of Scotland (NYSE: RBS) to Overweight from Neutral as it believes the risk of immediate nationalization has been removed.
  
• JP Morgan upgraded DTS Inc (NASDAQ: DTSI) to Overweight from Neutral to reflect accretion from the Neural acquisition and its expectation the company can generate strong cash flow during the downturn. The firm raised its target to $18.
  
• Cowen upgraded Coach (NYSE: COH) to Outperform from Neutral citing the recent sell-off in shares.
  
• BJ's Wholesale (NYSE: BJ) was upgraded to Buy from Neutral at UBS.
  
• First Horizon (NYSE: FHN) was upgraded to Overweight from Equal Weight at Morgan Stanley.
  
• Spartech (NYSE: SEH) was raised to Hold from Underweight at KeyBanc.

Mattel, Inc. (NYSE: MAT), big rival of Hasbro, Inc. (NYSE: HAS) and JAKKS Pacific (NASDAQ: JAKK), had one apocalyptically bad quarter. According to today's Stocks in the News, the toy maker earned $0.49 per share in the fourth quarter. Expectations were for $0.72 per share. Know that horrible Christmas retail season you've been hearing about? It's real.

Mattel, it seems, wasn't able to leverage any of its brand power to save itself from the recession. Well, I suppose that isn't entirely true, since American Girl sales went up 5% in Q4 according to the corporate press release. But Mattel's famous, historical brands, Hot Wheels and Barbie, did no heavy lifting whatsoever, and you would have expected them to help out at least a little. Worldwide gross sales for Fisher Price decreased 10%. For Barbie, the plunge was 21%. And for the Wheels category (which includes Hot Wheels, Matchbox, and remote-control items), sales dropped 19%.