This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.
As a 40-something trying -- but hopefully not too hard -- to cling to an increasingly tenuous understanding of current youth culture, I can imagine how McDonald's ad execs made the perilous mistake that landed them on our list of Ads Gone Bad.
It was probably a gathering of 40-something copywriters in a conference room in mid-town Manhattan. (I just finished reading Then We Came to the End by Joshua Ferris, so now I think I'm an expert in such things). They were no doubt tossing around the latest slang that might play off McDonald's winning slogan "I'm Lovin' It."
Someone threw out, "I'd Hit It," and everyone pounced on it as a sure winner. Perfect for banner ads on websites.
But did anyone dare ask what it actually meant?
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