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Best Buy workers makes a serious commitment to diversity

Best Buy Inc. (NASDAQ: BBY) has managed to prosper as a big box electronics retailer while many of its competitors -- Circuit City Stores Inc. (NASDAQ: CC) and CompUSA, among many others -- have descended into oblivion. It is universally acknowledged that Best Buy's force of knowledgeable and well-trained employees have been key to that success.

In a recent segment on MSNBC, Ron Mott looked at the company's commitment to diversity and a better understanding of the history of race relations. The company is paying for more than 800 managers to visit the National Civil Rights Museum located at the Lorraine Motel where Martin Luther King Jr. was assassinated.

Interestingly, the company says that programs like this add to its bottom-line by instilling greater pride and awareness in it workforce.

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Last updated: February 10, 2012: 09:57 PM

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