Google (NASDAQ: GOOG), which already has most of the money in the world, seems intent on grabbing Microsoft's (NASDAQ: MSFT) pile by elbowing its way into the operating system business.

Last year Google introduced its own web browser, Chrome, and a platform for smart phones, Android. Now the Wall Street Journal (subscription required) reports that by the end of next year it will roll out an operating system to compete with Windows.

Over the weekend, I saw an interesting item over at CNET about Cisco (NASDAQ: CSCO) wanting to up the competitive ante against Microsoft (NASDAQ: MSFT). Cisco is investing in its WebEx conferencing technology to make it more valuable. According to the article, it seems as if Cisco may want to go after some of the market that is served by Microsoft's Office suite. The company will do this by offering up applications devoted to document and spreadsheet needs.

Microsoft Corp. (NASDAQ: MSFT) is not a brand name that conjures up the word "innovation" in the minds of many. The company has turned into the world's largest software company over the past two decades, but isn't innovating fast enough to catch the tidal wave of the "internet everywhere" phenomenon that competitor Google Inc. (NASDAQ: GOOG) is cashing in on. What else is left?

For years now, it's been an incredible mystery to me why appliance and television makers have not built wireless internet capabilities into their products. It's really not that hard, but no company has been innovating. With the current energy-conscious U.S. president in place now, energy conservation and alternative energy sources are a hot topic.

Quarterly earnings could be up year-over-year by the fourth quarter. A low threshold for improvement, as a result of last year's Q3 financial meltdown, could set the stage for the appearance of a recovery, but the ride from here to there will be a difficult one.

Data from Bloomberg and S&P suggests that profits for stocks comprising the S&P 500 Index may be down 21% next quarter. It's still a double-digit blow, but a better result than Q2's estimated 34% -- and far ahead of Q1's 60% year-over-year fall in profits. The driver of a recovery, however concealed by low expectations, is likely to be a combination of unemployment and consumer spending. Last month, we saw unemployment reach a 26-year high, putting obvious constraints on purchasing.

But, I had been looking at various trading ideas and wanted to capture a shorter-term gain for a trading account. The market has been so tough this year. When the recent rally in the indexes started, I didn't want to become part of the group that was desperate to get in on the action, only to expose my portfolio to more risk than necessary. Believe me, when you're afraid of missing a rally, you just might end up with some bad timing.

"Microsoft Corporation (NASDAQ: MSFT), already a holding on our buy list, was added to Goldman Sachs' Conviction Buy List," says Bill Martin. In BullMarket.com, he offers the reasoning for his continued buy rating.

"Analyst Sarah Friar at Goldman recently raised her price target on the name to $29 from $25 saying, 'We are adding Microsoft to our Conviction List as we think the combination of better revenue drivers, improved expense management, and sizable cash balances provides more opportunities for bottom-line beats.'

"'Windows 7, Windows Server 2008 R2, Bing, Xbox 360 and new Halo content, Office 2010, and the Azure Cloud provide renewed innovation beyond anything we have seen in multiple years,' Friar wrote.

Normally we think of revolutionary products created by start-ups or entrepreneurial minds just out of college, but the most talked about new projects of 2009 are being produced by some of the best known companies in the world.

Amazon.com Inc. (NASDAQ: AMZN): With its massive online presence and a truly efficient business model, Amazon has become the largest online retailer in the world. It is now taking on a new business, web services, namely cloud computing (learn more HERE), called the Amazon Elastic Compute Cloud (EC2). While hosting this infrastructure and presenting e-commerce with a reasonably affordable alternative with no up-front costs, Amazon has taken an early lead in this space, with some believing its cloud computing business will one day overtake retailing. "Amazon will be like a book store that sells cocaine out the back door. Books will be just a front to sell storage and cloud computing." says Larry Dignan, Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic.

Billions of investment dollars are sitting on the sidelines for fear of entering the market at the wrong time and losing more money after taking a bath last year. However, the market seems to have hit bottom last March and many investors missed the 40% gain from that point to now.

Market prognosticators are spewing out opinions faster than the public can grasp, or understand. I choose to stick with basic fundamental value propositions and ignore the noise.

I have been buying for the past eight months and riding the market waves, good and bad, to huge gains -- so far. Maybe I will be giving some back, maybe not, but I have also been encouraging readers to take something off the table, in several recent posts.

Microsoft (NASDAQ: MSFT) has engaged investment bank Morgan Stanley (NYSE: MS) to help it unload digital agency Razorfish. Publicis (OTC: PGPEF) is looking for targets in the online ad space and could be a possible bidder.

Razorfish has been valued at $600 million to $700 million, based on a top line of approximately $400 million for its last fiscal year and peer margins of 12% to 13%. The company boasts 2,000 employees and clients that include Audi, Nike (NYSE: NKE) and Kraft (NYSE: KFT). Microsoft bought the company as part of a $6 billion deal to acquire aQuantive. At the time, Razorfish was known as Avenue A Razorfish, as the result of a merger sealed in the wasteland known as the "dotcom bust."

This week brings a small flurry of end-of-the-calendar-quarter earnings reports. And for the most part, the expectations of the analysts surveyed by Thomson Reuters aren't very high. Companies expected to report declining earnings in the most recently concluded quarter include America's Car-Mart Inc. (NASDAQ: CRMT), Bed Bath & Beyond Inc. (NASDAQ: BBBY), ConAgra Foods Inc. (NYSE: CAG), Jabil Circuit Inc. (NYSE: JBL), Jackson Hewitt Tax Service Inc. (NYSE: JTX), Monsanto Co. (NYSE: MON), and Sonic Corp. (NASDAQ: SONC).

Tech giant Microsoft Corp. (NASDAQ: MSFT), long shunned by investors who sought out more aggressive growth opportunities, is gaining support from a number of observers who believe the shares are not only relatively safe, but a bargain at current levels.

As was noted in yesterday's Analyst Action Round-up, Goldman Sachs upgraded the stock to "Conviction Buy," with analyst Sarah Friar raising her price target to $29 on expectations that the company's next set of offerings will be innovative and well-received winners. Friar also believes that search is back in play, with Google Inc's (NASDAQ: GOOG) near monopoly there threatened by a surprisingly successful Bing.

I was looking around today for a stock to buy. I came up empty-handed. One of my ideas was Activision Blizzard (NASDAQ: ATVI). I was intrigued this week by reports that said the company wants to have the launch to end all launches for the next Call of Duty title. Quite frankly, I think there's a chance the company will succeed with this. So, naturally, my thoughts turned to shares of Activision Blizzard as a possible buy candidate. Although I already own the stock in a longer-term, taxed portfolio, I wanted a trade for my Roth IRA.

Well, I couldn't buy the company. It's up today (3% at the time of this writing), and I do not want to buy any stock when it's up. Not now, at any rate. The market has come too far too fast, in my opinion, and I want to trade carefully. But, while looking at Activision Blizzard, I came across this article from Ben Kuchera over at Ars Technica. He discusses comments made by the publisher's CEO, Bobby Kotick, on Sony Corporation (NYSE: SNE) and its PlayStation platforms.