In what seems like an event that's more like the Academy Awards, Apple Inc. (NASDAQ: AAPL) CEO Steve Jobs will take center stage at San Francisco's Moscone Center on Monday to announce something. That "something," if you've been paying attention to tech news over the last month in any corner of the globe, will be the second version of the iPhone.Expect Apple's stock activity and message board nuttiness to be in overdrive until a few minutes before Jobs give his messiah-like speech about something. You see, the religious love affair much of the media (and diehard Apple fans) have with the company and Jobs himself will create so much buzz that it would not be surprising to see Apple shares top $200 easily and maybe go beyond their 52-week high. That high will come just as Jobs lets the word drop on the next iPhone.
As Timothy Sykes reminds you, don't consider this a prime opportunity to buy Apple. Although, sitting at $190 before the market opens this morning may tempt you, what do you gain with a rise to $200 per share? 5%? If that's good for you in a day or two -- if it happens -- more power to you.
There are some who time their Apple profits on the two meetings or so per year that happen from Apple's top guy (known as Steve-o), but an investing strategy for the long term and a frenzied quest for an extremely short-term gain are two totally different things. I'll be watching with interest this Monday, but still won't have added Apple shares to my stable.










