Investors following
Apple (NASDAQ:
AAPL) are well-aware of the huge potential in the iPhone and the breathtaking success of the iPod, but are they underestimating the humongous potential of the company's computer segment?
Fortune's editor-at-large
seems to think so and, speaking from personal experience, I agree wholeheartedly that the company's computer business has done incredibly well in recent times and should continue to do so. Mac computers are gaining market share, visibility, and trust in the difficult U.S. computer market.
Apple computers are much easier to use and much more appealing to the eye than other mainstream computers (Dell, HP, etc.). Their size, seemingly fail-proof Airport Wireless programming and ease of use are especially appealing to students. As a result, Mac computers are quickly becoming the computer to have for high school and college students.
Mac users have much more loyalty than most computer brands. I don't know one person who has ever permanently switched away from their Mac. In fact, I bought a Mac laptop about six months ago and couldn't be more pleased with its performance. I guess the saying should go, "Once you go Mac you'll never go back!"
Mac computers are becoming incredibly popular where it matters -- consumers who are going to be buying the products for many years to come. College students,
Generation Y, and hipsters are a very attractive market and Apple has captured them in the MP3 player, computer, and cell phone market.