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ABC News reports that consumers are using web video to voice their complaints with products and services. I am wondering whether this could be the killer application that will open consumers' wallets to buy Web cameras and related software.
Michael Whitford, a systems engineer from Chandler, AZ, posted a smash-and-bash video titled "Macbook Destruction" in which he demolishes his malfunctioning laptop. Whitford was upset when his new Apple, Inc. (NASDAQ: AAPL) Macbook conked out only six months after he purchased it. When Apple refused to fix the computer for free under his extended warranty, Whitford took matters into his own hands.
With a camera and a sledgehammer, Whitford explained his gripe to the audience before systematically smashing the Macbook to bits. He posted the video on the Web site consumerist.com and within four days Apple contacted him, apologizing for the problem and offering up a brand new $1,700 computer.
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