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When a corporate executive begins to embrace the communication medium known as blogging, the world is generally a better place. In general, executives who blog are free from marketing censors and fluff that masks most corporate information -- from press releases to scripted quarterly results announcements.
Well, that is until one of them starts blogging anonymously in order to slam the competition and spread FUD all over the place. Mr. Mackey was caught red-handed this past summer posting anonymously to Yahoo!'s (NASDAQ: YHOO) finance message boards in relation to badmouthing natural food grocery competitor Wild Oats for a period of seven years. Mackey did not reveal that it was himself disparaging his competition at the same time Whole Foods Market (NYSE: WFMI), the company he founded in 1980, was considering a merger with its largest natural foods competitor.
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