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Debt may force Marc Ecko to surrender control of his brand

Posted Sep 22nd 2009 4:15PM by Zac Bissonnette (RSS feed)
Filed under: Deals

Just two years ago, high-flying fashion designer Marc Ecko paid $752,467 for the baseball Barry Bonds used to break Hank Aaron's home run record.

Then, after conducting an online poll to determine the ball's fate, Ecko branded it with an asterisk and shipped it off to the Baseball Hall of Fame in Cooperstown, prompting Bonds himself to call Ecko "stupid" and "an idiot."

Continue reading Debt may force Marc Ecko to surrender control of his brand

Taking a $752,467 stand: Bonds' ball to be branded

Posted Sep 26th 2007 4:20PM by Beth Gaston Moon (RSS feed)
Filed under: Newspapers, Scandals, Business of sports

During the past week or so, fashion designer Marc Ecko has been tabulating votes to decide what to do with Barry Bonds' 756th home-run ball. The three choices offered in an online poll were: Bestow It, Brand It, Banish It.

The fans have spoken, and door-number-2 was selected; the ball -- bought by Ecko for $752,467 -- will be marked with an asterisk before being handed over to the Baseball Hall of Fame in Cooperstown, NY. According to the site Ecko set up for the express purpose of voting, 34% favored giving the ball, unblemished, to the Hall of Fame. 19% of voters wanted the ball banished, and 47% preferred branding it. The asterisk merely serves as a permanent reminder that Hank Aaron's record was toppled by someone facing allegations of steroid use. Bonds has repeatedly denied knowingly taking any performance-enhancing drugs.

Ecko and Hall of Fame president Dale Petroskey both appeared on NBC's Today show to discuss the matter. Petroskey noted that, regardless of the asterisk, "We're happy to get [the ball] ... we're a nonprofit history museum, so this ball wouldn't be coming to Cooperstown without Marc Ecko buying it from the fan who caught it."

Bonds, naturally, had a compelling opinion on the matter, telling The San Francisco Chronicle, "[Marc Ecko's] stupid. He's an idiot ... What he's doing is stupid."

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 27, 2009: 12:50 PM

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