Mark LaNeve has been dismissed as General Motors' North American sales chief as the company looks to reverse a sales decline that has been driving tanking market share in the North American market. On a conference call with investors, CEO Fritz Henderson said that the company would "benefit from fresh perspective" on marketing in the United States.For the third quarter of 2009, GM's US market share fell to 19.5% -- down from 22.1% in the prior year quarter.
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