Starting a business is tough enough, but achieving success in the outdoor industry is a real challenge since business comes and goes with the seasons.

Cabela's Inc. (NYSE: CAB), which makes hunting, fishing and outdoor gear hailed victory during Friday morning's trading, when shares soared $3.23 higher, gaining more than 15%.

Cabela's 52-week high was surpassed during earlier sessions, with shares trading as a high as $28.80. There's no doubt the rise in shares is a result of Cabela's 34% profit jump in the second quarter.

The retailer reported profit of $11.3 million on revenue of $451.2 million, against last year's second-quarter profit of $8.4 million on revenue of $387.3 million.

Shortly after 2 p.m., Cabela's shares were trading at $24.20, $3.46 higher than Thursday's $20.74 close.

The Nebraska-based company strategically opens up shop in areas such as Hazelwood, Missouri, and Greenwood, Indiana, zeroing in on their target customers to bring in revenue. According to Dennis Highby, Cabela's president and chief executive officer, Cabela's is scheduled to open seven new stores by the end of 2007. Sound risky? Never fear -- for the outdoor industry, peak selling season is here.

Today, may 31st, closes out the fifth month of an already interesting year in the equities market. Google (NASDAQ: GOOG) is closing right around $500 and looks positioned to move past its old high of $513. Apple (NASDAQ: AAPL) is closing in on another new 52 week and all-time high of $121. Apple and Google have distinguished themselves as the new leaders of the technology world: the horse to chase. They are now the two table setters and the rest are trying to catch these two race horses.

The 1980's and 1990's saw the mantle handed over to Cisco Systems (NASDAQ: CSCO), Microsoft (NASDAQ: MSFT), Dell (NASDAQ: DELL) and Oracle (NASDAQ: ORCL). These companies posted up mega-growth year over year with innovative products. They collectively took advantage of a massive spending cycle by enterprises and governments. Other than Dell, who has major issues, the other three are back and growing at decent levels again. But the leadership belongs to Google and Apple.

Google and Apple have one very strong bond in common. They both participate in growing sectors within the technology space and they are taking market share. It's one thing to take market share of a small growth industry, but it is quite another when a company is taking share and the industry is growing like a weed. For example, the restaurant industry is growing at about 6%, half from menu price increases and half organically. Any restaurant chain growing at a 10% or higher level is taking market share.