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When retailers like Amazon.com (NASDAQ: AMZN) and Wal-Mart (NYSE: WMT) let customers post product reviews years ago, the world collectively stood up and cheered. Finally, the power of communication was reaching beyond fluff-filled marketing speak and into the hands of consumers that could communications the strengths and weaknesses of millions of products to each other.A new and paradigm-shifting way of communicating product reviews is now under way. If a picture is worth a thousand words, then a video is worth probably a small book. Amazon.com and other retailers like Orvis are beginning to allow customers to post video reviews of products directly to each retailer's website. In a fashion championed by YouTube, customers can now increasingly hear and see what other customers like and dislike about a growing range of products. Marketers, time to change your thinking if you sell primarily over the web.
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