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Disney should never buy EA

Here's an idea for you: Disney (NYSE: DIS) should consider buying Electronic Arts (NASDAQ: ERTS). No, I didn't come up with the concept. It came from Martin Peers over at The Wall Street Journal (subscription required). Although this is an interesting idea, I can tell you that as a Disney shareholder, I absolutely disagree with it. In fact, I have to wonder if any Disney shareholder in their right mind could possibly be supportive of such an idea.

Buy EA? The author must have been kidding, right? Honestly, that would be one of the worst things that CEO Bob Iger could do. I really don't think it would happen, but then again, I never thought we'd see a hellish financial implosion based on a crisis of confidence precipitated by the popping of a housing bubble to end all housing bubbles.

Yep, strange days beget strange things, and the notion that the Mouse should invest in EA is perhaps one of the stranger beasts to walk Wall Street. Although the author does make a case that EA is cheap, I shudder to think about how Iger would possibly integrate the publisher into his conglomerate. Disney already has made significant investments in the video-game industry, and many of the games that the company releases are based on intellectual properties that have already been incubated in other parts of the business. Imagine if Disney had to deal with a larger, more complex pipeline, one that would obviously contain a lot of properties that could not be used in, say, the theme parks or by the movie studio. Personally, I think it would be a distraction to Disney.

Continue reading Disney should never buy EA

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Last updated: February 11, 2012: 06:09 PM

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