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I recently talked to someone who wanted to start a business. He said, "But there is something I don't like to do: sales. It's something I'm really not good at."
Well, I said to him, "You better learn fast."
Sales is critical for any successful business owner. In fact, it is more than just about nabbing customers. It's also about hiring, forming partnerships, and even courting the media.
And, in the current economic environment, sales is perhaps even more important. After all, who wants to part with his or her money right now?
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