U.S. fast food restaurants are increasingly being called to task for food quality (Taco Bell's bad onions), menu diversity (the call for vegetarian options) and the ethical treatment of animals (Pamela Anderson vs. KFC). In reviewing McDonald's (NYSE: MCD) worldwide operations, I came away impressed with the flexibility it has demonstrated in addressing these concerns. Other corporations should wish to have solutions already so tried and tested. In the U.K., to convince customers that the meat it serves is raised and slaughtered humanely, the company has a team of volunteer 'Quality Scouts.' These scouts visit farms and processing plants that supply the chain. Videos of these visits and their written reports are posted on the internet.
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