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Google (GOOG) is accustomed to being in the top spot. It leads search and virtually owns the online ad space. Its Google News portal is among the top sites for directing traffic to media outlets. But, the behemoth is starting to feel the feet from social media sensation Facebook.

Not only is the rather young platform stealing market share from Google News, it's now encroaching on its e-mail turf ... a situation that Google isn't taking lightly. To compete more effectively with Facebook, Google is upgrading its Gmail capabilities to include more social media tools reminiscent of those found on its competitor.

Continue reading Google Wants Gmail to Take Social Media Market Share

Google Wants Gmail to Take Social Media Market Share originally appeared on BloggingStocks on Tue, 09 Feb 2010 12:20:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adwordscomscoreComscoreNetworksfacebookfacebook.comgooggoogleinthenewsmedia metrixMediaMetrixMicrosoftMSFTSCORsocial mediasocial networkingTue, 09 Feb 2010 12:20:00 EST<![CDATA[comScore's next report...an IPO]]>http://www.bloggingstocks.com/2007/04/02/comscore-s-next-report-an-ipo/http://www.bloggingstocks.com/2007/04/02/comscore-s-next-report-an-ipo/http://www.bloggingstocks.com/2007/04/02/comscore-s-next-report-an-ipo/#commentsFiled under: , , , ,

comscore

I've quoted comScore quite a bit over the years. The company is the leader in in-depth industry research - especially on the digital side.

Well, now the company has filed to go public.

While comScore has traditional researchers, there is also a panel of more than two million Internet users that help provide usage patterns. Yes, that's how the firm knows such things as how many users are watching online videos or not clicking on a banner ad.

It's a very lucrative business. Last year, comScore chalked up $66.3 million in revenue and a hefty $10.9 million in cash flow from operations. Customers are usually large companies like Microsoft (Nasdaq: MSFT), Verizon Communications (NYSE: VZ), and Yahoo! (Nasdaq: YHOO).

Fees are charged on a subscription basis. This allows for a recurring revenue stream -- which investors love.

comScore's underwriters include Credit Suisse (NYSE: CS) and Deutsche Bank AG (NYSE: DB). The proposed ticker symbol is SCOR.

You can check out the IPO filing at the SEC website.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

comScore's next report...an IPO originally appeared on BloggingStocks on Mon, 02 Apr 2007 12:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcomScorecomscore networksComscoreNetworksinternetinternet advertisingInternetAdvertisingIPOmediamedia metrixMediaMetrixpublic offeringsPublicOfferingsMon, 02 Apr 2007 12:41:00 EST