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In an episode of The Office, Michael Scott wasn't impressed with his company's move towards technology. He thought the old-school approaches still worked, such as giving gift baskets away to former customers. Of course, it was a disaster. These customers left because of a lack of technology, as well as high prices.
As with any comedy, there was truth to both sides. Actually, we can get sucked into too much technology. And yes, customer gifts can be a good idea. After all, it costs much more money to acquire customers than than to keep them.
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