An interesting situation developed this week in Florida, where Heir Jordan (Michael's son Marcus) cost the University of Central Florida (UCF) its $3 million sponsorship with Adidas. Marcus felt it necessary to wear Nike (NYSE: NKE) basketball shoes, since they were his father's Nike Air Jordans.

Jordan took to the court in an all-white pair of Nike Air Jordans, which differed from the school's normal black-and-white Adidas basketball shoes. Jordan wore ankle braces with the Adidas logo displayed, but this was a cursory move made to placate Adidas. In fact, the move may have been made so he could say that he was wearing Adidas, just not the shoes. Quite honestly, there is a little soap opera surrounding the situation, so let's take a deeper look.

Is Northwest shoe behemoth Nike (NYSE: NKE) starting to feel the sting of the economic crisis? It certainly appears that way with the company announcing that it will cut 1,750 jobs, or roughly 5% of its total work force. The cuts are the largest in the company's history, and roughly 500 of the positions will be eliminated from Nike's Oregon headquarters, which employs more than 3,000. A majority of these cuts will occur over the next week.

Nike is making the move in hopes of cutting costs and boosting competitiveness, which I will address in a moment. Back in February, Nike hinted that a review of its operations would result in a 4% cut to the firm's staff. Furthermore, the athletic apparel and footwear firm has cut production at Chinese and Vietnamese factories, cut marketing spending, and has reorganized its global business into six geographically based groups. All of these moves have been made to help the company deal with the current economic slowdown and its impact on the consumer.

I know that discretionary spending is light thanks to the current economic crisis, but I found an interesting article on MSNBC.com that looked at what athletes other athletes would pay to watch. The number one answer was no surprise, Tiger Woods. Keep in mind that this wasn't a broad survey of athletes; in fact, it was just 40 athletes. Nevertheless, Tiger beat Michael Jordan (MJ) as the athlete most athletes would pay to see.

I have seen MJ play in person (the good MJ, not the Wizards MJ), so I would have to say that I would pay to see Tiger (which would have happened if he hadn't been forced out of the Ryder Cup) knock that dimpled white ball around for 18 (or more) holes.

This post is one of several on business heirs apparent. Let us know in the comments whether you think Jeffrey Jordan live up to the legacy of his father, and be sure to check out the other heir apparent posts.

By Mike Brewster, guest blogger.

Since legendary hoopster Michael Jordan retired for good in 2003, none of the "next Michael Jordans"-- from Tracy McGrady to Jerry Stackhouse to Vince Carter -- have come close to matching Jordan's gaudy stats, six NBA titles with the Chicago Bulls, or impact on the game (not to mention his poker losses, but that's another story). Perhaps we have to look closer to home to find the real heir to Air Jordan?

Son Jeff Jordan is a freshman at the University of Illinois, and the first thing that strikes you about the younger Jordan is that he earned an academic scholarship to Illinois, certainly impressive but not exactly predictive of a Hall of Fame NBA career. Jeff's stats -- he's averaging five minutes and under one point per game this season for one of the worst Illinois squads in memory -- suggest that he might have been better off playing at one of the schools where he was offered a basketball scholarship, such as Loyola University of Chicago or Valparaiso.

At a mere $276 million, celebrity talk-show host and entertainment billionaire Oprah Winfrey could afford to buy Bear Stearns (NYSE: BSC), which closed Tuesday at $5.91 per share and keeps on climbing to over $6.50 a share in morning trading. The story alone and the associated publicity would be worth at least that. Furthermore, she could at least make an offer and demand a meeting with the Federal Reserve Board to discuss the issue.

If her offer was rejected, she would still be able to generate millions of dollars of publicity and perhaps she might want to acquire the asset, in particular if the Fed is going to protect the acquirer from potential losses. She could really become an international mogul, the likes of which has not been seen. We all know that Oprah wants to do good. She is so giving, this could be the ultimate.

I could just see the headlines: Oprah Winfrey takes on JP Morgan Chase (NYSE: JPM) and the Federal Reserve to rescue John Q. Public.

Michael Jordan, aka MJ, spent his illustrious NBA career proving to the basketball world that he could fly higher and score better than any player in history. In 2007 he showed that even in the contest of divorce he was heads and shoulders above his competitors.

The terms of MJ's 2007 divorce from Jaunita Jordan, his wife of 17 years, called for a settlement of $168 million, giving her a huge leg up on the $60 million that Heather Mills received in her breakup with Paul McCartney. In fact, according to Forbes magazine, the Jordan's breakup was the most expensive entertainment industry divorce in history.

Jordan, whose net worth was thought to heretofore exceed $400 million, has been embroiled in an ugly paternity suit with a former lover, and an even uglier effort to bring competent basketball to the NBA team of which he is part ownership, the Charlotte Wizards Bobcats.

The huge hit to his wallet may convince Jordan to give up double-dribbling.

Be sure to check out other Money Losers of 2007.

Sara Lee Corporation (NYSE:SLE), manufacturers of Ball Park Franks, Jimmy Dean sausage, and Sara Lee fatty baked snacks, has completed the spin-off of its Hanes division to form a separate company, Hanesbrands, (NYSE:HBI), which began trading yesterday, September 6. Current Sara Lee shareholders received one share of Hanesbrands stock for every eight shares of Sara Lee. The Hanesbrands moniker includes some very common names: Hanes underwear, made famous by Michael Jordan in his series of "you have been briefed" ads; Bali and Wonder bras; as well as L'eggs and Just My Size hoisery.

Several years ago, Sara Lee Coroporation management decided to reduce the range of the portfolio of brands that had grown to cover snack foods, beverages, as well as household and body care products, and a line of intmate and casual clothing. One does have to wonder whoever thought it was a good idea to merge fatty snacks with an underwear company in order 'to achieve transformational synergies' or some such business lunacy. Probably best not to think about the image too long.

Approximately 95 million shares of Hanesbrands stock were distributed to Sara Lee stockholders in the transaction. Sara Lee Corporation received $2.4 billion for the stock from Hanesbrands. In its first day of trading, Hanesbrands stock closed at $22.20, up $1.90, with 3.7 million shares trading hands.