First the New York Times (NYSE:NYT), and now CNBC are beating the targeted advertising drum by entering into tie-ins with LinkedIn, according to FT.com.This gives CNBC a way to enter into the world of professional networking and illustrates the growing importance in advertising of niche online communities. But it also raises privacy concerns for the professional network. Naturally, CNBC would love to gets its hands on the LinkedIn community; but does the Linked community want CNBC? Dan Nye, LinkedIn's cheif executive, said the current agreement doesn't allow CNBC to get member profiles now, but may in the future.
Nye told FT that its advertising revenues had grown by a whopping 300 percent on year.. Because of the Bain Capital-led venture capital cash infusion in June of $53 million, LinkedIn is now valued at over $1 billion.
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