Mitt Romney needs a primary win. And he's betting that he'll get one in Michigan -- which has the country's highest unemployment rate -- tomorrow. How does he plan to do that? The Boston Globe reports he'll fix Michigan's biggest employer -- the automobile industry -- including General Motors Corporation (NYSE: GM) and Ford Motor Company (NYSE: F).

Last week I did a radio interview in which I was asked how Mitt Romney could turn around his campaign after losses in Iowa and New Hampshire. I suggested that he should figure out what Michigan voters needed in a President and array his strengths against competitors' weaknesses to better meet voters' requirements. What does this mean? As the only candidate with a successful track record as a management consultant and investor, I argued that he could try to win Michigan by appealing to its voters' desire for the good jobs they enjoyed before the U.S. auto industry began losing ground in the 1980s.

As the Globe reported, Romney gave a speech along these lines to the Detroit Economic Club. If he wins the White House, Romney said, "I will roll up my sleeves, and I will personally bring together industry, labor, congressional and state leaders to develop a plan to rebuild America's automotive leadership. Washington should give the auto companies flexibility on higher fuel efficiency standards for vehicles, as well as increase funding for research from $4 billion to $20 billion and provide new tax benefits for research and development."

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Can Mitt Romney fix GM and Ford and win Michigan? originally appeared on BloggingStocks on Mon, 14 Jan 2008 19:09:00 EST. Please see our terms for use of feeds.