Old Media is kind of like Benjamin in the classic movie, The Graduate. Basically, traditional media is a little worried about its future.
But there is just one word that traditional media needs to know: video. Yes, video is the modern-day "plastics."
A new report from In-Stat proves that video is the Next Big Thing. And that there is tremendous amounts of money to be made from it.
According to the report, the global market for broadband is expected to surge from 194 million households in 2005 to over 413 million in 2010. Of the current broadband households, nearly 13% are already "regularly viewing professional content via Online Content Aggregators."
Basically, the media networks will not be NBC or ABC or CBS. Rather, they will be Internet portals, like AOL, Google, Yahoo, MSN and even Apple. And, perhaps, there will be room for some upstarts, like YouTube.
This is actually very good news for traditional media. As user numbers grow, there will be demand for quality content. For the most part, this is not the domain expertise of Internet portals. Instead, it's old-line traditional media companies that know this. They also have rich content libraries.
Yes, just one word: video.
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