Microsoft (NASDAQ: MSFT), as we all know, is looking to get the biggest bang out of its software products. After the challenges encountered with Vista, and the slowdown in PC sales, Microsoft needs to look at its portfolio and see where unique marketing initiatives will impact sales in a positive manner.

As an example, Ina Fried over at CNET.com discussed a version of Office that will be available on new computers in 2010. It's being dubbed a "Starter" edition, and it apparently will use an advertising model to generate money. Users will also be able to get fuller versions by purchasing upgrade cards.

Google Inc. (NASDAQ: GOOG) is not only gunning for AT&T Inc. (NYSE: T) in the telecom field (well, maybe), but it is also putting on another assault on an old friend in the software business -- Microsoft Corp. (NASDAQ: MSFT).

Google has had its Google Docs web-based office productivity solution available for a long time now -- but it may be getting serious about directly competing with Microsoft Office, one of ole softie's main cash cows that brings in billions in revenue every single year.

When Google, Inc. (NASDAQ: GOOG) released Google Docs a few years back, it may have scared software competitor Microsoft Corp. (NASDAQ: MSFT) just a bit. Office is one of Microsoft's largest cash cows and the company knows many previous software applications are being ported to jut the web -- not to your local PC. Google's entire existence is based on this. So, when will we see Microsoft Office for the web?

The father of the PDF document, Adobe Systems Inc. (NASDAQ: ADBE), is starting to push further into the web-based document creation business. That strategy puts it squarely in the cross-hairs of Google Inc. (NASDAQ: GOOG) and its excellent Google Docs product, as well as software giant Microsoft Corp. (NASDAQ: MSFT), which is set to release a major online component with Office 2010.

Adobe indicated that a fee-based version its new online initiatives would allow businesses to covert all kinds of documents to the de-facto PDF standard, as well as hold online meetings via Acrobat.com.

Microsoft Corporation (NASDAQ: MSFT) is putting the final touches on Windows 7, and by all accounts it will be Microsoft's best operating system product in nearly a decade when it's released. But that's not the only cash cow the software giant has -- its Office franchise is hugely profitable as well. Could that piece of its business ever be in jeopardy, though?

The OpenOffice.org full software productivity suite is, in an odd way, Microsoft Office's largest competitor. Largest in that it's unknown in almost every corporate circle I've seen, and significant in that it provides -- for free -- almost everything the costly Microsoft Office does.

This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.

When Microsoft Corp. (NASDAQ: MSFT) released its Windows Vista operating system product almost two years ago, the market was initially excited. That excitement turned to boring indifference as customers, both business and consumer, realized that this was just another update to Windows. Nothing revolutionary, or even evolutionary (in many minds). The problem was this: Windows Vista was a huge change under the hood, but where its users interact with it, it seems like a boring reinvention of an operating system from half a decade ago.

But Microsoft doesn't just make operating systems. It's into the office productivity business (Microsoft Office, anyone), it's big into the mobile business (Windows Mobile), and it's tried desperately to compete with Google Inc. (NASDAQ: GOOG) in the web search advertising business (which has largely failed). So, the company, which continues to make a ton of cash every quarter by selling Windows on all those global PCs that are sold, has no debt and a ton of cash under the mattress. It's still a boring company with a business model that's being made rapidly outdated by the internet and web-based competitors. Should it take its cash, return it to shareholders, and close up shop? Though this was suggested of Apple Inc. (NASDAQ: AAPL) some time back, that company roared back (maybe you've heard). Can Microsoft?

Google Inc.'s (NASDAQ: GOOG) existing Google Docs web-based productivity product just became quite a bit smarter. Like it or not, that product just became a front-and-center competitor to Microsoft Corp.'s (NASDAQ: MSFT) Office software by becoming available to use without an internet connection.

Sounds like a minor event, but Microsoft's Office productivity software suite brings in billions of dollars in revenue per quarter. It's one of the company's most lucrative software packages, and although there have been freely available alternatives for quite some time, Microsoft Office still reigns supreme for word processing and spreadsheets. One of Google's big problems with most of its products centers around offline access. Customers need to have an active internet connection to work with virtually all of its web-based products.

Will Google's word processing and spreadsheet programs start taking a larger bite out of Microsoft's Office by offering workable access without an internet connection? For some customers, yes. Tyler Dikman with Cooltronics says this move "gives Google a larger pool of users to go after with more potential to increase their market share. And it sends a wake up call to Microsoft that Google Docs is not some experiment. This is something Google is investing a lot of time and money to make work."

This may seem like a small step from Google Docs, but it's aimed squarely at Microsoft. Whether Google can make inroads into the office software productivity market remains to be seen. However, its efforts just took a large leap.

Although it hasn't gained much attention in the media, a revolutionary computer is now on sale at your local Wal-Mart (NYSE: WMT). For just $199, you can buy the Everex gPC TC2502, a powerful PC with a hook: it is designed to run without using any Microsoft (NASDAQ: MSFT) products whatsoever. Instead of Windows and Word, you get Linux, OpenOffice and lots of Google Apps.

The computer itself is pretty impressive. Here's what you get for your $199: a 1.5GHz VIA C7 CPU, 512MB of memory, an 80GB disk, an Ethernet port, stereo speakers, and a DVD-ROM CD-RW drive. You also get an operating system called gOS and a full suite of software from OpenOffice.org. The operating system is specially designed to work with Google (NASDAQ: GOOG) applications like Gmail and Google Maps, and all software updates are free. The one thing you don't get is a monitor, but judging from the sidewalks of my neighborhood in Brooklyn, where working monitors routinely show up decorated with signs saying 'works perfectly!, please take,' that shouldn't be hard to remedy.

Now that Google (NASDAQ: GOOG) has begun to go after Microsoft (NASDAQ: MSFT) Office, International Business Machines (NYSE: IBM) wants a piece of the action as well.

Big Blue will launch a new, free office-like product called Symphony. It will be available on the internet, and it is free.

According to The Wall Street Journal "Symphony is based on software available from Open Office." The same foundation is used for Sun Microsystems (NASDAQ: JAVA) and Google's desktop applications processes. The product also has functions from Notes, a product IBM bought years ago. Notes was almost run out of the market by Microsoft. IBM hopes that the free software application will help it sell more recent versions of Notes, which includes e-mail and instant messaging.

Does the IBM launch matter? Probably not. Nor does the recent upgrade of Google Apps to include software similar to PowerPoint. Microsoft has about 500 million desktop applications running on PCs and the Journal writes the company has "sold 71 million licenses of its latest version of Office in the fiscal year ended June 30." The Office software sells for slightly more than $100.

Getting customers to leave Microsoft, with its huge installed base, is almost impossible.

Douglas A. McIntyre is a partner at 247wallst.com.

Microsoft Corp. (NASDAQ: MSFT) seems to be having a whirl of a time determining if Google, Inc.'s (NASDAQ: GOOG) 'Google Apps' really does pose a threat (however minor) to its billion-dollar Microsoft Office franchise. Maybe the company is leaning towards a yes, though.

This week, Microsoft launched a missile across the bow of Google Apps, distributing a paper that posed eight specific questions companies should consider before deciding on using Google Apps. With many large companies opting to supplement existing Microsoft Office installations with the web-based Google Apps programs (word processing, spreadsheets, calendaring, e-mail), Microsoft may be stepping up to defend itself more in the near future.

Google itself and some of its larger customers have stressed that the goal is not to replace Microsoft Office (yeah, right), and that Google Apps simply fits some situations better than a full-blown copy or license from the not-free Microsoft Office software. Microsoft's litany of questions released this week included these:

• Companies should question the actual number of users Google has "within the enterprise"
• Google's history of releasing "incomplete products, calling them beta software"
• Desktop costs will rise for companies trying to offer both Microsoft Office and Google Apps
  

Ironically, Microsoft is also questioning Google's reliance on advertising revenue even as it tries to catch up to Google in the internet advertising space's battle for revenue.

Capgemini, the largest computer consulting firm in Europe, will begin to market Google (NASDAQ: GOOG) Apps to its corporate customers. It would have been hard for the big search company to get a better endorsement. Capgemini global outsourcing chief executive Paul Spence said, "Incorporating Google Apps Premier Edition into our offering is yet one more way that we are helping our clients adopt technological innovations within a robust and tested framework."

Google Apps has companies' e-mail, spreadsheet, word processing, and presentation software packaged into one bundle. The software operates on PCs with most of the processing being done on Google servers instead of one the PC itself, the way that Microsoft (NASDAQ: MSFT) has done so far.

The move has to be considered as a fairly big blow to Microsoft Office. Since its launch, Google Apps has been characterized as a nice, inexpensive solution for small businesses. It does not appear to have been widely adopted even in that market, but having a large IT consulting firm offering the software could begin to change that perception.

Microsoft, which is beginning to market desktop software that operates on servers to compete with Google, does not need a big boost for Google right now.

Douglas A. McIntyre is a partner at 24/7 Wall St.

With ad-supported software all the rage these days, why has Microsoft (NASDAQ: MSFT) not gone down the path of free software supported by advertisers pocketbooks instead of customer subscription payments? Microsoft's Office 2007 software package is very nice, but quite costly and there's not a lot of incentive for most people to upgrade from earlier versions to see only incremental features for their own specific use. Yet, Office 2007 is selling well (quite well), as the division responsible for selling it saw more than $1 billion more in revenue in its latest quarter from the year-ago period.

Do customers really want to take their spreadsheets, documents and other office items onto the web? Google (NASDAQ: GOOG)'s Docs & Spreadsheets think so, and it's been written about extensively here in the past. Still, customers are paying hand over fist for Microsoft's Office package, which tells the market that there are two things happening.

Google Inc. (NASDAQ: GOOG) loves to say that its Google Docs & Spreadsheets online office and productivity collaboration tools pose little to no threat to Microsoft Corp. (NASDAQ: MSFT). Just don't tell that to the designers and planners of Google's latest Google Docs offering. Some of the newer features of Google Docs from the Mountain View, Ca. company mimic Microsoft Office in important ways.

Are there folders now to organize documents just like in Windows? Yes. How about keyboard shortcuts? You bet. And directional justification for data contained in spreadsheet cells? Check. These new features may sound insignificant, but each one encroaches on what Microsoft Office has had for years with its pricey installed software packages. By contrast, Google Docs is completely free, is web-based and required no software beyond a current web browser (like Microsoft's own Internet Explorer or Mozilla's Firefox).

Add in the capability of creating charts for online spreadsheets and having revision histories available for any document you create -- all automatically -- and you can see Google Docs and Spreadsheets morphing into a miniature version of Microsoft Office. Now, it's not that Microsoft's Office package is going to feel threatened any time soon since there's still a large gap there, but every new feature Google introduces treads more and more onto Microsoft's territory. So the Google-Microsoft plot thickens . . .

Microsoft Corporation (NASDAQ: MSFT) has two main cash cows at this moment: Windows and Office. Together, those two pieces of software (in all their iterations and versions) bring in the lion's share of revenue to the software maker. We're talking about tens of billions per fiscal year. Looking around the globe, there are free alternatives to both of those software franchises, though, which makes one think: why doesn't everyone use the freebies and stop paying for Microsoft's two big products?

The answer is bit complicated, so we'll attack the "Windows" question first. Microsoft licenses out the Windows operating system to almost all computer makers who then install it on the PCs they sell to the public and businesses (and everyone else). No customer probably told Dell Inc. (NASDAQ: DELL) or Hewlett-Packard Company (NYSE: HPQ) that they wanted Windows -- there simply is no choice when buying a PC. Recent advances by Dell to make the free Ubuntu Linux operating system available on some PCs has happened, sure. But, the majority of the public just wants what they are used to, which is Windows. People love change, right? Wrong. There are then many (many) versions of Windows for servers and workstations that are sold as well.

Let's turn to Microsoft Office. Again, it brings in a ton of revenue to Redmond, even though there are full office productivity suites that compete with it. My guess is that many of you can't name one though -- and that is what Microsoft counts on, which is branding power. The full-featured OpenOffice productivity suite is pretty darn impressive (I've used it), and it's completely free and interoperable with Microsoft Office (not sure about Office 2007). Why don't more people use it then? Lack of knowing it exists is a possibility, and having to download the suite or order it for about $10 on CD may be obstacles. Plus, you can't find it on Best Buy shelves. If customers start becoming smarter and find out out about OpenOffice or even Google Inc. (NASDAQ: GOOG)'s Google Apps, could a large piece of Microsoft's kingdom come crashing down?

[Disclosure: I own MSFT shares as of 5-29-07]

Google Inc. (NASDAQ: GOOG) continues to subtly press its office productivity software into the hands of the masses, consumers and businesses. And yet, the company continues to say it is not targeting, as a whole, Microsoft's Office franchise, which requires a decent chunk of cash to purchase as well as installation on a PC (or network) to function.

Google's Gmail (email), Calendar (scheduling), Docs (word precessing) and Spreadsheet (calculations) require nothing but a web browser and an internet connection, while giving many "light" users the same capabilities as the Microsoft Office package. All for free. Will Google's services remain free? Who knows. One thing is clear -- it's incredibly difficult to give something away for free, then start charging for it in the future.

Google is now packing its services for internet service providers (ISPs) and other web-based portals what have millions of customers as a way to get that package of productivity software out into the hands of even more users. Its Google Apps Partner Edition packages all of the above-mentioned applications and more to give Google internet partners a complete bevy of web-based applications they can offer customers as a value-added service. Google even offers a pay edition ("Premier") that promises guaranteed availability and more email storage than its free editions. Will customers pay for the upgrade? These efforts are icebreakers for Google in seeing if it can create a revenue model off service subscriptions and outside advertising.