When Microsoft Corp.'s (NASDAQ: MSFT) Bing "decision engine" took final form recently, many internet pundits didn't think it would pose a serious threat to Google, Inc.'s (NASDAQ: GOOG) market-leading internet search positioning. Indeed, Bing hasn't really threatened Google in a little over a week since being officially launched.What is has done is overtake Yahoo Inc.'s (NASDAQ: YHOO) position in second place behind Google -- all in less than seven days. How on earth did Microsoft's Bing shoot up so fast? It's brand new, has a huge amount of hype and online advertising and there is an initial euphoria goading the numbers so far. Will "decision search" customers who continue to use Bing long-term spell deeper trouble for Yahoo!, or just prove that initial-launch bumps can happen and then fade away?
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