Disney (NYSE: DIS) needs more and more very young stars to appeal to the teenage demographic. Its ability to deliver this group to advertisers is critical to the company's success.

Disney recently signed 15-year old Demi Lovato to a new record deal. According to The Wall Street Journal, "For Disney, there are few more crucial tasks than finding and developing talent that appeals to 8- to 12-year-olds." The company already has big teen sensation Miley Cyrus, aka Hannah Montana.

With all of the money being made from the TV shows, records and movies using these youngsters as talent, perhaps no one is pausing to ask whether it is good for a 15-year-old to be taken out of a fairly normal family and childhood to be paraded around the world so that Disney can make money. Although no one keeps statistics on this, it seems that these kid are more likely to have drinking, drug and personality problems within a few years of when they become extraordinarily famous.

But they are used up then, and are not of any use to Disney. So, who cares?

Douglas A. McIntyre is an editor at 247wallst.com.

I knew Disney (NYSE: DIS) was an awesome licensor of its content. Still, I was pretty happy when I read the following Hollywood Reporter piece about the Mouse and its success at growing retail sales of its merchandise. Disney is looking at revenues of $30 billion at retail channels based on products bearing its logo and characters to be booked by the end of its current fiscal year. That would represent a magical double-digit growth rate of 12% if the figure is reached.

Merchandise sales based on characters and intellectual properties owned by companies such as Time Warner (NYSE: TWX), which licenses heroes such as Batman, and Viacom's (NYSE: VIA) Nickelodeon, which has had great success with SpongeBob SquarePants, don't compare.

The article rightfully reminds readers that the total amount generated in retail sales is only an indication of how seemingly popular a company's brands are in the marketplace. It does not point to the amount of revenues or profit a company books on the sales (Disney will only receive a small percentage of those sales, perhaps between 5% and 15%).

The important thing I take away from this as a shareholder is that Disney is doing a reasonably good job of milking its franchises. As one might expect, the usual suspects were cited as drivers: Hannah Montana, High School Musical, the Jonas Brothers music project, and Disney Princesses are doing the heavy lifting for Disney's consumer-products division, along with a property that continues to surprise me: Cars. Amazing that the latter remains a popular seller in the boys category.

The Wall Street Journal today corrected a story reporting that Wal-Mart Stores (NYSE: WMT) would host a Miley Cyrus performance at today's shareholders' meeting. Could the change have anything to do with those Vanity Fair photos?

Of course not. The 15-year old billion dollar phenomenon won't appear "because of a scheduling conflict, the company said." The Wall Street Journal owes its readers an explanation for its faulty reporting. And the way to do that would be to investigate the scheduling conflict. Here are some questions for the Wall Street Journal's reporters to ask Wal-Mart and Miley:

• What was the exact scheduling conflict that came up so suddenly between Thursday and this morning?
• Did Miley decide to book another concert appearance on Thursday just so she could have an excuse to cancel her appearance with Wal-Mart?
• Or did Wal-Mart suddenly decide that Miley's Vanity Fair photos made her "inappropriate"?

Can't Rupert Murdoch hire any competent journalists? We need to know what Miley's scheduling conflict was. A one line correction won't do.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Wal-Mart securities.

The Daily News reports that ratings for Walt Disney Company (NYSE: DIS) Hannah Montana program are down 24% since Mileygate broke last week. Last Sunday's new episode's ratings fell 24% from the previous fresh episode, which aired just under two months earlier. And ratings are down 33% since the first episode in January.

Disney thinks everything's fine with Miley. The Daily News quotes CEO Bob Iger as saying: "With a new season of shows coming up, a new record in July and a theatrical film next year, the 'Hannah Montana'/Miley Cyrus franchise is incredibly robust." But kid franchises such as "Hannah" that peak at very high levels are good for roughly 18 months, then start to fade.

Will this have any effect on the $1 billion business that is Miley Cyrus? It depends on whether she can find a new -- older -- audience and deliver what it wants as effectively as she did for the 10 to 14 set. If Mileygate helps her do that then her business will be fine.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Disney securities.

A few days before reports surfaced of topless photos of the teen star set to appear in Vanity Fair, struggling clog-maker Crocs (NASDAQ: CROX) signed a licensing deal to market "an all new collection of footwear and accessories inspired by the smash hits, Hannah Montana and High School Musical, and the upcoming Disney*Pixar film Wall-E."

Disney spokesman Patti McTeague lashed out at the magazine for the spread: "Unfortunately, as the article suggests, a situation was created to deliberately manipulate a 15-year-old in order to sell magazines."

Cyrus took responsibility herself in a prepared statement: "I took part in a photo shoot that was supposed to be 'artistic' and now, seeing the photographs and reading the story, I feel so embarrassed. I never intended for any of this to happen and I apologize to my fans who I care so deeply about."

Whether she'll be able to recover remains to be seen. It immediately reminds me of the Rolling Stone cover featuring David Cassidy, and the interview that portrayed him as less family-friendly than he was thought to be. I'm no expert on Partridge Family lore, but I understand that the group's popularity waned following that incident.

If that happens with Ms. Cyrus too, Crocs will need to find a new savior.

Look out, DreamWorks Animation (NYSE: DWA) -- your arch enemy, Disney (NYSE: DIS), wants to be king of animation at the cinema over the next few years. Actually, I suppose other companies who produce animation, such as Time Warner (NYSE: TWX), News Corp. (NYSE: NWS), and Viacom (NYSE: VIA), should watch out as well.

According to a Disney press release, ten cartoons will be released through 2012. The lineup sounds pretty impressive. We'll be seeing the third Toy Story movie in the summer of 2010, and two years later, audiences will be revving up for a Cars sequel. During the holiday season of 2011, a Pixar fairy tale called "The Bear and the Bow" will be weaving its magic (hopefully) in the multiplexes, which is interesting, because during the summer of that same year, Pixar will be releasing something called "newt", so fans will get two Pixar properties three years from now. Other animated projects include Bolt, which will use the voice talents of John Travolta and Miley Cyrus, and The Princess and the Frog.

Whew, there was a lot of cool intellectual properties in that press release, and as a Disney shareholder, I am excited at the prospects. But this isn't just about a bunch of cartoons, my friends -- not at all. This is a huge test for Bob Iger. Was he correct in spending billions to acquire Pixar and its talent trust, specifically John Lasseter? Mr. Lasseter, the chief creative officer for both Walt Disney Animation and Pixar Animation Studios, has a lot of pressure weighing down upon his shoulders. Not sure if he would actually admit that, but he does. He's the man who's supposed to see Disney's animation assets into the future, to bring Disney's animation brand back to prominence. Many people thought that Disney was losing its way in terms of traditional animation; to add insult to injury, some were questioning whether Pixar, when it wasn't part of Disney proper, was what Disney used to be -- innovative in its creativity, obsessed with quality, and driven to provide a moving experience for animation fans whenever they sat before the silver screen.

So, we'll see whether those billions invested in the Pixar acquisition truly will reap stellar returns on invested capital. It will be the performance of the non-Pixar films that will tell the tale.

Disclosure: I own shares of Disney; positions can change at any time.

On RottenTomatoes.com, recent Warner Brothers release Fool's Gold earns a rating of 10% (out of a possible 100%) and a consensus review: "Full of humorless gags, a predictable storyline and flat performances." Nearly 750 users of The Internet Movie Database give the stock a grade of 4.8 on a 1-10 scale.

And still, the romantic-adventure led by Matthew McConaughey and Kate Hudson (and featuring Malcolm-Jamal "Theo Huxtable" Warner) scored big at the box office, drawing nearly $22 million to nab the number-one spot for the typically slow weekend. With Valentine's Day on Thursday, the Time Warner (NYSE: TWX) unit is hoping Fool's Gold continues to lure couples into the theaters this upcoming weekend (unless they place a lot of weight in Internet reviewers).

Box-office expert Paul Dergarabedian told The Wall Street Journal that the release date is shrewd marketing indeed. "A great marketing campaign, two appealing stars, and reviews be damned... heading into Valentine's week, it's sort of a natural."

Elsewhere on the charts, Martin Lawrence vehicle Welcome Home Roscoe Jenkins opened at number 2, pulling in $17.1 million. In its second week, The Walt Disney Company (NYSE: DIS)'s Hannah Montana & Miley Cyrus: Best of Both Worlds Concert (phew) took in $10.5 million, moving into third place after topping the box-office charts last weekend.

And in case you missed it, The Hottie and the Nottie, starring Paris Hilton, was released in 111 theaters and earned an average of $225 per site, for a pitiful total draw of $25,000, according to estimates. Write your own joke here.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

The Walt Disney Company (NYSE: DIS) had a great weekend -- a lot better than Tom Brady et al.'s weekend, to be sure. I don't care about football, but I do care about Disney, since I am long the stock. Its Hannah Montana & Miley Cyrus: Best of Both Worlds concert film grossed about $29 million for the three-day frame. Not too shabby.

I liked the original concept for the release of this film: get in and out, quick and dirty, with a one-week release schedule. Of course, I knew in my gut that, if successful, the run would be extended (I think everyone's gut probably told them the same thing). According to reports, the film will be allowed an extra week of play.

As a Disney shareholder, I obviously want profits maximized to the fullest extent conceivable. But, I wish Disney acted a bit edgier with this one. The company should have released it just for one weekend, taken in the dough (I presume this was a pretty low-budget affair), and then dumped the film on DVD and pay-per-view immediately on Monday. It is time to find out once and for all if near day-and-date release patterns truly can work for major projects. Remember, there's been a lot of buzz in recent years about cutting costs by simultaneously releasing movies to multiple platforms; I think this would have been a great test case for the media industry.

It doesn't seem that long ago that Hilary Duff was The The Walt Disney Company (NYSE: DIS) Channel's shining -- well more like blinding -- star. Hilary had it all: talent, looks, and an innocence that emanates only from Disney Channel stars. But once Duff's 65-episode Disney series Lizzie McGuire peaked in 2001, she went on to other things, including a 2003 album that reached No. 1 on the Billboard 200 (the project sold 3.7 million copies), an Elizabeth Arden fragrance, a clothing line, and another album that debuted earlier this year. What that meant for Disney was that Hilary was out. It didn't take long for someone else to move in -- Miley Cyrus.

You're probably wondering why that name sounds so familiar. Well, it's because Miley Cyrus is the daughter of country singer Billy Ray Cyrus, best known for his top 40 hit "Achy Breaky Heart." Not only are both father and daughter singers, but they are also actors and show off both of their talents, together, on Disney Channel's new hit show Hannah Montana. The show premiered with 5.5 million viewers and 2.3 million tweens (kids 9-14) and became basic cable's top series in the tween demo in its first seven weeks. On the show, Miley plays a teenager trying to lead a normal life while hiding her secret, alter-ego rock star persona Hannah Montana from her classmates. Billy Ray plays her father (you can't get anymore true-to-life than that).

How are Miley and Hannah doing? According to Fortune, "The Disney Channel Hannah Montana series hasn't just been a huge hit with kids and 'tweens; it's become a ubiquitous franchise." The 2006 Hannah Montana soundtrack entered the Billboard 200 at No. 1 and has gone double platinum, with 2.2 million copies sold since October. Hannah clothes are already the No. 1 tween brand at Macy's, and her new double-CD set that serves as a soundtrack and showcase for the actress, Hannah Montana 2: Meet Miley Cyrus, has outsold American Idol winner Kelly Clarkson's new album, both released June 26, by 34,000 copies.

As if that isn't enough for a 14-year-old, Miley's The Best of Both Worlds tour kicks off October 18 and features songs that showcase Miley Cyrus as an artist as well as Hannah Montana. This best of both worlds concept seems to be a smart move for a budding star, since she is establishing her career as a solo artist (Miley Cyrus) as well as a Disney star (Hannah Montana). In a few years, she may be able to drop the whole Hannah persona and continue a singer/actress career as Miley. But for the time being, It makes you wonder if there will be any room in toy and department stores for anything without the Hannah brand-stamp come holidays. Looks like Disney Channel has become nothing more than Miley's kingdom.