In the past few years, American breweries have been competing over who can pollute the pristine flavor of beer with the most noxious flavorings. Now SABMiller (LON:SAB) and Anheuser-Busch (NYSE:BUD) are taking two very different spins on chelada, a beer drink imported from the Caribbean. In its most basic form, the chelada is a fairly innocuous mixing of beer with lime and salt. Miller's new product, Miller Chill, incorporates these flavors in their new product, which they have slotted as a super premium light beer.
Anheuser-Busch's very different chelada will mix either Bud Light or Budweiser with clamato juice, along with the lime and salt flavors. The drink will be packaged in 24-oz. cans.
Both products are targeted, at least in part, to appeal to the U.S.'s growing Mexican and Central-American immigrant communities. The label art A-B filed with the Treasury Department for its Budweiser version leads with Spanish text, the English subordinate.
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